Offer summary

Qualifications:

Native or near-native fluency in Simplified Chinese., Excellent command of English., Proven experience in keyword research, especially for Baidu., Proficiency with tools like Baidu Keyword Planner and familiarity with local platforms..

Key responsibilities:

Conduct keyword research in Simplified Chinese and English using Baidu and other platforms.

Identify high-potential keywords related to luxury themes.

Cluster keywords by content type and annotate based on intent and competitiveness.

Provide insights on Baidu’s SERP dynamics and seasonal variations.

Job description

Greenpark's continued success is built upon the quality of the assets we deliver.

Our clients trust us because we deliver top quality work efficiently, to budget and on time, with a positive attitude and the tenacity it takes to make great work happen. Great content is the common goal that fuels us all.

Our ambition is to be engaged across every aspect of our clients' business where we have the expertise and skills to such an extent that we become indispensable to them.

This role description is not a box that you are put in. It is a definition of your core responsibilities. In a company like ours, you are encouraged and expected to contribute to many wider issues.

Role Overview

We are hiring a Freelance SEO Manager to drive keyword research focusing on both Simplified Chinese and English search behavior. Although the focus is on keyword research, this role requires someone with deep expertise in Baidu search trends, competitive mapping, and local content nuances within the luxury category.

Key Responsibilities

Conduct Simplified Chinese and English keyword research using Baidu and other local platforms
Identify high-potential keywords related to luxury jewelry, gifting, marriage, fashion, and lifestyle themes
Cluster keywords by content type (PDP, editorial, FAQs, category landing pages)
Annotate keywords based on intent, competitiveness, and priority
Share insights on Baidu’s SERP dynamics, content formatting, and seasonal variations

Requirements

Native or near-native fluency in Simplified Chinese, with excellent command of English
Proven track record in keyword research, specifically for Baidu
Proficient in tools like Baidu Keyword Planner, with bonus points for access to platforms like 5118, Chinaz, Dragon Metrics, or similar
Familiarity with how Baidu differs from Google in content ranking and UX
Strategic mindset, able to translate data into meaningful keyword recommendations

Deliverables

Keyword masterlist with search intent, content opportunity tags, and competitive annotations
Optional clustering, keyword maps, or Baidu-specific insights
Weekly updates and coordination with the APAC SEO Manager

Required profile