Offer summary

Qualifications:

At least 2 years of experience in Facebook and Instagram Ads., Strong analytical skills with data-driven decision-making abilities., Knowledge of conversion rate optimization, audience targeting, and A/B testing., Fluent in English, both spoken and written..

Key responsibilities:

Develop and execute performance-driven ad strategies aligned with client goals.

Optimize Meta Ads campaigns to improve conversion rates and reduce costs.

Analyze campaign data and present performance reports with recommendations.

Collaborate with creative teams to produce high-converting ad creatives.

Job description

This is a remote position.

We are seeking a Meta Ads Specialist to manage, build, and optimize Facebook and instagram campaigns. This role is ideal for a results-driven expert who thrives on data, strategy, and high-impact execution to drive measurable business growth. The right candidate will take ownership, challenge ideas, and push for the best possible outcomes.

Please note that this is currently only for future opportunities, and we will reach out when a suitable role becomes available. We will share it with our 300+ clients to find a good match. If any opportunity were to arise specifically for a Meta Ads Specialist, we would share your profile immediately with the client.

What you will do…

Develop and execute performance-driven ad strategies aligned with client goals.
Optimize Meta Ads campaigns to increase conversion rates by X% within X months.
Reduce cost per acquisition (CPA) by X% while maintaining or improving lead/sales quality.
Improve return on ad spend (ROAS) to X:1 within X months.
Conduct X A/B tests per quarter on ads and landing pages to boost conversion rates.
Identify and implement X areas of wasted ad spend reduction to maximize efficiency.
Collaborate with designers and video editors to produce at least X high-converting creatives per month.
Analyze data and present structured performance reports with optimization recommendations.

Requirements

You might be the one we’re looking for if you have…

At least 2 years of experience in Facebook Ads and Instagram Ads.
Possess strong analytical skills and the ability to make data-driven decisions.
Have knowledge with conversion rate optimization (CRO), audience targeting, and A/B testing.
Are familiar with buyer awareness stages and how they impact ad performance.
Work well with creatives, video editors, and marketing teams to improve ad effectiveness.
Are highly proactive, results-oriented, and not afraid to challenge ideas for better outcomes.
Communicate effectively and can present insights and recommendations to teams and clients.
Are fluent in English, both speaking and writing.
Include the word “Meta Ads Pro” in your resume or cover letter so we know you’re detail-oriented.
Are comfortable speaking on video calls.
Can work in US Time Zone (graveyard shift in PH or at least 4 hours overlap).
Are available full time, 8 hours per day, 5 days per week.
Have a reliable internet connection and video call setup.