Director of Insights & Strategy

An internationally award-winning B2B marketing agency expanding nationally, RedRover Sales & Marketing Strategy – named by the Chamber as one of the “Top 10 Companies to Watch” and by the Business Journal as a "Great Place to Work" – is seeking a Director of Insights & Strategy with deep experience conducting market research and creating powerful B2B marketing strategies that drive client results that matter such as incremental revenue and gross profit. This pivotal role sits on the company's leadership team.

Candidates must have at least 5 years of market research experience, 5 years of experience independently crafting B2B marketing strategies with a proven track record of outcomes, and 2 years of experience leading a team. Ideal candidates will also have extensive experience in campaign optimization, including a thorough understanding of how to fully optimize PPC, SEO, social media, and email marketing strategies for optimal performance.

Note: This is a remote position with occasional travel requirements.

Position Overview

The Director of Insights & Strategy plays a critical role in leading the development of RedRover’s flagship Growth Optimization (GO) Plan service. This position is responsible for conducting comprehensive market research, encompassing both qualitative and quantitative protocols. Using these insights, the Director will craft highly customized B2B marketing strategies, complete with a projected ROI that the agency will guarantee to clients. This role also requires strong presentation and sales skills, as you'll be responsible for delivering strategic recommendations to clients and guiding them into execution partnerships backed by our signature guarantee. 

Required Knowledge, Skills & Abilities

Candidates should be prepared to demonstrate the following knowledge, skills and abilities.

• Deep experience in B2B marketing lead generation
• Strong presentation skills
• Strong storytelling and converting data and insights into actionable plans
• Market research best practices  
• Advanced Excel experience  
• Google Analytics experience
• Google Ads experience
• High-level understanding of SEO strategies (on-page and technical)
• Some hands-on keyboard PPC experience
• Website conversion rate optimization experience
• Hands-on keyboard social-media advertising experience, including LinkedIn, Instagram, and Facebook
• Strong, direct communication style that inspires others to follow your lead
• Experience developing and leading marketing strategies through almost every marketing channel
• Strong analytical thinking skills
• An affinity for results and tangible outcomes
• Excellent follow-through, organization, and project-management skills
• Each of RedRover’s core values: courageous, agents of change, an incurable need for results, self-disciplined/accountable, and team-win before the self-win, and the win matters
• Experience working in an agency or marketing services firm
  

RedRover offers competitive compensation as well as an innovative benefit package including healthcare, dental and vision benefits; generous paid time off that escalates with tenure; vacation expense reimbursement after a period of tenure; pet insurance; daycare expense reimbursement; fitness benefits; paid maternity/paternity leave after a period of tenure; retirement contributions after a period of tenure; flexible hours; and a dog-friendly workplace. 

About Culture Index™

After you apply for this position, you will receive a thank-you email along with a link to a short survey. It's important that you complete this workplace preference survey, as your application cannot be reviewed until it's complete. Great news, though, as it only takes 8-10 minutes to complete.

Learn About RedRover's Culture

To learn more about our unique best-in-breed culture, click here. 

RedRover is an Equal Opportunity Employer.