Offer summary

Qualifications:

Experience in growth marketing or digital marketing roles., Strong analytical skills and data-driven decision making., Educational background in marketing, business, or related fields., Ability to develop and execute multi-channel marketing strategies..

Key responsibilities:

Develop and lead growth marketing strategies to achieve customer acquisition and revenue targets.

Manage end-to-end campaign execution across platforms like Pinterest, TikTok, Google, and YouTube.

Analyze trends and data to inform marketing tactics and optimize performance.

Coordinate platform setup, creative assets, and landing pages to maximize conversion.

Job description

About Trafilea

Trafilea is a dynamic and innovative Tech E-commerce Group that operates multiple direct-to-consumer brands in the intimate apparel and beauty sectors, with a focus on using data-driven strategies to scale their businesses. In addition to our products, we have our own online community dedicated to promoting body positivity. As a rapidly growing global player, Trafilea is committed to creating high-quality products and services that enhance the customer experience and drive long-term growth.

Marketing@Trafilea: Work across multiple brands, leverage data-driven strategies, and drive rapid growth in a dynamic remote work environment. We have 3 business lines with brands based on digital marketing & growth strategies.

Our intimate apparel Brands: Shapermint, Truekind and Shapermint Essentials,

Our beauty Brands: Revel Beauty and Spa Dr.

Our content and subscription Brand: The BodCon.

Growth Marketing Manager (she/he(they) Remote job

We are looking for an ambitious, data-driven, and dynamic Growth Marketing Manager to develop the strategy and lead the Tactics to take the owned products to accomplish the defined targets for Customer Acquisition, Revenue, Profit, and YoY Growth. Data Driven Approach for an Effective analysis of trends, and most importantly, strategize based on the information we get.

You will lead the strategy and execution end to end from the platform setup, the platform creatives to the thank you page across the entire product funnel (both the product page and landing page) of specific products in defined Media platforms (Pinterest, Tik Tok, Google, Youtube.

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