Offer summary

Qualifications:

Proven success in creating viral short videos with measurable engagement., Expertise in performance video strategies, including hooks, pain points, solutions, and calls to action., Experience in shooting and editing videos to produce high-quality content., Existing network of over 50 content partners for efficient content production..

Key responsibilities:

Develop and execute creative video ad concepts demonstrating Canva's features.

Analyze viral video patterns and optimize content based on data, focusing on video completion rates.

Manage a network of content partners to ensure quality and timely delivery of creative assets.

Create engaging social media content tailored to the Chinese market, leveraging platform algorithms.

Job description

Job Description

About the Role

As a China Creative Manager at Canva, you will play a vital role in shaping and executing innovative content strategies within the dynamic world of social media in China. Your primary focus will be on leveraging your expertise in digital storytelling to craft visually appealing and engaging content that resonates with Chinese audiences. By actively engaging as an influencer and excelling in shooting and editing videos, you will help expand Canva's presence and accelerate growth in the Chinese market.

If you are a proactive and results-driven professional with a passion for digital storytelling and social media, we invite you to join our team and contribute to Canva's success in China. Apply now to embark on a rewarding journey of creativity and collaboration with us!

Key Responsibilities

1. Product Insights:

Familiarize yourself with Canva's products, features, and functional tips to craft appealing creatives for various target audiences and their specific needs.

2. Creative Strategy & Production:

Develop video ad concepts that visually demonstrate core product features (e.g., templates, AI tools, collaboration).
Master platform algorithms (TikTok/Red) to design trend-driven hooks
Produce benchmark creatives personally as team references.

3. Data-Oriented Optimization:

Use video completion rate as primary KPI
Analyze viral video patterns (retention spikes, CTA placement) to build scalable creative playbooks.

4. Vendor Ecosystem Management:

Build and maintain a network of content partners (videographers, animators, editors), establishing quality control and rapid delivery systems.
Manage the entire production process to ensure the delivery of the necessary creative assets.

Qualifications

Key Requirements

Requirements

Non-Negotiables:
✅ Proven success in creating viral short videos (case links with completion rate data required).
✅ Expertise in performance video formula: Hook-Pain-Solution-CTA.
✅ Existing network of 50+ content partners for agile production.
Preferred:
🌟 Understanding of Canva use cases (social posts, presentations, etc.).
🌟 Experience with SaaS/tool product marketing.

Join us in driving canva's success in China through impactful social contents. Apply today and become a key player in our growth journey.

Please submit your short video works together with your resume, that will help us know you well, and if you could create a Canva creative based on this requirement would be even better.

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