Head of Digital

unlimited holidays - work from anywhere
Work set-up: 
Full Remote
Contract: 
Full time
Experience: 
Senior (5-10 years)
Work from: 
United Kingdom

Offer summary

Qualifications:

7+ years of experience in B2B Performance Marketing, preferably in SaaS., 4+ years of team management and development experience., Proficiency in performance marketing channels such as paid search, SEO, paid social, and programmatic platforms., Strong analytical skills with expertise in data-driven decision making and tools like Excel, Tableau, or HubSpot..

Key responsibilities:

  • Develop and implement a performance marketing strategy to support business growth.
  • Lead and manage the performance marketing team, setting and achieving OKRs.
  • Collaborate with internal teams and external agencies to optimize creative messaging and campaign performance.
  • Monitor and analyze marketing performance metrics to drive continuous improvement.

iDeals logo
iDeals SME https://offers.idealsvdr.com/
201 - 500 Employees
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Job description

Get to know us

Ideals is a global B2B SaaS product company recognized as the most highly rated and customer-centric in a secure business collaboration market. Trusted by more than 2,000,000 users from 175,000 companies globally, we are on a mission to create more prosperity in the world by accelerating high-stakes business decisions. We achieve this by delivering extremely intuitive and robust software products that help people make impactful decisions with less stress, higher quality, and shorter hours:

Ideals Virtual Data Room: A web-based cloud platform used by companies in a wide range of industries to ensure secure confidential document sharing for online due diligence, fundraising transactions, corporate reporting, licensing, clinical trials, and other business goals.

Ideals Board: A cloud platform with web and mobile applications used by board members, CEOs, executives, and corporate secretaries, to streamline governance and improve high-stake decisions in a fast, secure, and compliant way.

The role

Performance Marketing function, spanning across paid and organic channels, plays an important role in our company's success, helping acquire new clients and providing revenue growth. Currently, we are looking for a Head of Digital (Director) to lead our Performance Marketing team, and implement and own the performance marketing strategy to support our business growth internationally. 

This role reports directly to our VP of Marketing, and is ideally suited for an ambitious leader who excels at driving innovative strategies, leveraging data-driven insights, and translating them into actionable results.

What you will do
  • Identify and implement a performance marketing strategy
  • Lead and develop a performance marketing team, overseeing OKRs and driving them to achieve ambitious goals
  • Utilize scenario/outcome-based performance forecasting for all main OKRs and key contributing KPIs
  • Evaluate and manage both internal (budgets, staff) and external (agencies, technology/tools) resources efficiently
  • Work with external agencies and in-house design and content teams to improve creative and messaging across media channels, website, form, and pipeline experiences
  • Collaborate with Inside Sales teams to create campaigns that maximize volume, efficiency, prospect, and customer intelligence from awareness through consideration to sales conversion
  • Collaborate with BI/analytics, data, and measurement teams to drive improvements to Performance Marketing analytics
  • Evaluate, manage and implement new marketing technology systems to enhance sales volume and efficiency
  • Contribute to country-specific market research efforts focused on improving messaging and channel strategy to convert prospects
  • Collaborate with other Sales & Marketing colleagues to update and maintain intelligence around ICPs / and personas 
  • Monitor competitor activity specific to growth and prospecting strategies


    • What you bring
  • 7+ years of proven experience in the B2B Performance Marketing area globally (SaaS background preferred)
  • 4+ years of experience in team management and development
  • Experience successfully developing, executing, and managing a performance marketing strategy and associated budgets 
  • Mandatory proficiency in performance marketing channels such as paid search, SEO, paid social, programmatic, and rating platforms
  • Strong data-driven approach and analytical thinking (expert level in Excel; Tableau, HubSpot - nice to have)
  • Expertise in evaluating, hiring, and managing external agencies
  • Confidence in identifying and recommending messaging, design, and UX improvements
  • Self-starter with the ability to make decisions autonomously
    • What we offer 

    We highly value our people, so we will empower you with all the resources and support to help you reach your full potential.

    For your best work
    • Remote-first flexibility to shape your ideal workday
    • Home workplace budget 
    • Co-working expense coverage
    • Individual IT budget for extra equipment
    • Top-tier tech and AI-powered tools

    For your growth
    •  Access to Ideals Academy with numerous courses
    •  Investment in external learning and development activities
    •  Guidance in Personal Development Plan creation
    •  Professional literature and subscriptions coverage
    •  Support of your passion as a speaker or writer
    •  Internal talent mobility opportunities

    For your well-being
    •  Tailored Wellness Package for your physical and mental health
    •  Funding for sports competitions
    •  Paid health-related time-off
    • 25 business days of annual leave
    • NEST pension program contribution

    Extra perks
    • Team-building offline and online events
    • Budget for local gatherings in global locations
    • Generous internal referral program


    Our culture

    Commitment, Excellence, Collaboration, Trust and Care are core values to the Ideals team. For us, these are the principles that every Idealer lives and breathes. We are on the lookout for like-minded individuals who share our values. By doing so, we are able to create a team where talents feel at ease and are able to work to the best of their abilities.


    Ideals is an equal opportunity employer

    Ideals is made up of people from a wide variety of backgrounds and lifestyles. We embrace diversity and invite applications from people from all walks of life. We don’t discriminate against employees or applicants based on gender identity or expression, sexual orientation, race, religion, age, national origin, or citizenship.

    #LI-AP1

    Required profile

    Experience

    Level of experience: Senior (5-10 years)
    Spoken language(s):
    English
    Check out the description to know which languages are mandatory.

    Hard Skills

    Marketing Performance Measurement And ManagementAnalyticsMarketingBudget ManagementHubSpot CRMTableau (Business Intelligence Software)Agency LawOrganic SearchSearch Engine OptimizationData-Driven Decision Making

    Other Skills

    • Team Management
    • Microsoft Excel
    • Decision Making
    • Collaboration
    Are you interested?

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