Marketing Manager - FTC

Overview

We are seeking a generalist, yet results-driven, Marketing Manager to support the ongoing marketing success of our Cyber, Data Protection, and InfoSec product portfolio. This is a fixed term contract to support maternity cover.

You will be responsible for working closely with the Marketing team and wider Commercial team to execute the strategic plans, support lead generation and prospect nurturing, and deliver BAU marketing activities. This role covers the full marketing mix. During the period of this contract the business will also be undergoing a rebrand process, this role will further support delivery of this.

Responsibilities

Strategic delivery

• Work closely with Head of / acting Head of Marketing of division to deliver and execute strategic plans for business growth.
• Oversee marketing calendar of campaigns, content, events, etc. for the division. Regular review of all marketing activity surrounding product lines to ensure sales and delivery targets are met.
• Support in rebranding activities as needed. Regular review of all marketing activity surrounding product lines to ensure sales and delivery targets are met.
  
  

Lead generation / prospect nurturing

• Responsible for overseeing outbound email lead generation using relevant databases and software, and management of related email campaigns within the journey.
• Report against designated KPIS (leads, engagement, conversion etc.).

Digital Marketing

• End-to-end delivery of any email campaigns and related social media, including reporting.

• Aid creation of any assets for PPC, SEO or as needed for campaigns.

• Basic website management, including minor changes and blog posting.
  
  

Marketing collateral

• Support creation of collateral as needed for marketing and sales enablement, liaising with relevant stakeholders for content, design and sign-off.

• Take ownership of case study and testimonial programme.

Event management

• Research, support planning and delivery, and manage follow ups to in person events – including those owned by the business and third-party.

• Support planning, creation and delivery of webinars, including invitations, follow-up processes and reporting

• Oversee event collateral and merchandise.

Ideal Candidate Specifications

• Experience: 3-5 years+ of proven track record in B2B marketing
• Industry Knowledge: Cyber, data protection or information security experience is an advantage.
• Hands on approach: Ability to get involved in many areas of the business, engage credibly with the team, talk knowledgably about product marketing techniques and bring your experience to problem solving.
• Technical Skills: Understanding of marketing technologies including HubSpot and website CRM systems, and project management tools such as Monday.com.
• Stakeholder Engagement: Ability to confidently engage with stakeholders at all levels and influence key business outcomes.
• Customer Focused: Demonstrated ability to motivate teams to deliver customer-centric outcomes.
• Organisational Skills: Highly organised with strong planning and project management abilities, and ability to work on multiple projects simultaneously.

Personal Attributes

• Excellent written and oral communications skills, and attention to detail.
• Resilient with the capability to work under pressure in a fast-paced corporate environment.

• Adept at problem-solving with a can-do attitude, able to adapt to rapid change.
• Excellent time and project management.

Other

• Some national travel should be expected as part of the role.
• The ability to work remotely and as part of a remote team.

Benefits

• 25 days annual holiday (UK and US)/21 days privilege leave (India);
• An additional day’s annual holiday for your birthday;
• Company Pension (UK)/Provident Fund (India)/401k (US) contribution;
• Subsidized gym membership;
• Perkbox employee benefits platform;
• Frequent team events;
• Relaxed working environment;
• Private Healthcare (individual cover only);
• Learning Allowance Benefit – a reimbursable benefit of £100 per annum (or equivalent) for you to spend towards your personal career development;
• Flexible working policy.

Company Overview

At Bulletproof, security is in our DNA. Our talented and experienced team of cyber security professionals have a passion for developing innovative technologies and protecting our customers from cyberattacks. We are on a mission to solve the greatest cyber security challenges through innovation and simplicity.

Part of something greater

Bulletproof is part of the WorkNest group, bringing together over 800 of the most gifted practitioners and leading software solutions, to offer a broad range of services to help protect and nurture organizations of every size.

From cyber security, and ISO certification to employment law, HR and health and safety, our ambition is clear: to be the most highly valued provider of advice, technology, and services in these fields. With unwavering commitment to excellence, a growing cohort of extremely capable and engaged colleagues, and with the support of Inflexion, we are well on our way to realising this vision and continuing to exceed the expectations of our valued customers across the UK and internationally.

Please note that as part of the recruitment process a criminal records check will be carried out by an authorised third party.