Event Marketing Manager

· 

ITP Media Group reaches an audience of more than 104.6 million people across the Middle East and beyond through its leading websites, portals, social media platforms, events, conferences, award ceremonies, magazines, books and social media influencers agency. More at www.itp.com.

Requirements

·   As the Marketing Manager, your key overall responsibilities encompass various facets, including event management and brand promotion:

For events:

• Develop comprehensive marketing strategies for all ITP B2B Events, including conferences and awards ceremonies.
  
• Craft campaigns across multiple channels (print, digital, social, barter, and third-party platforms) to enhance event performance.
  
• Create and execute EDM campaigns aimed at driving event revenue through ticket and table sales, sponsorship leads, and conference registrations.
  
• Ensure consistent application of brand identities across all event-related materials.
  
• Cultivate and manage effective media partnerships to increase awareness of B2B brands, aligning with relevant associations.
  
• Maintain and update event websites regularly to reflect the latest information throughout campaign cycles.
  
• Generate content for various marketing materials such as emails, banner ads, print ads, digital ads, and social media posts.
  
• Manage and maintain event media kits and media plans.
  
• Oversee event registration and guest lists.
  
• Enhance brand visibility through strategic barter contracts, regularly reviewing and renewing agreements.
  
• Develop media plans for each event spanning a minimum of three months.
  
• Collaborate with designers to produce marketing collaterals, ensuring adherence to briefs and brand guidelines.
  
• Analyse the effectiveness of event marketing strategies to refine activities and improve ROI.
  

• Establish partnerships with relevant media partners to extend brand reach to target audiences.
  
• Provide necessary collaterals to maximize visibility at third-party events.
  
• Coordinate with finance to ensure timely approval of agreements and orders.
  
• Coordinate with contractors to set up media booths effectively.
  
• Key tools for executing these responsibilities include Zoho CRM, Hootsuite, Mailchimp, Forms, Campaigns, and basic proficiency in Photoshop and Canva.
  
• These tasks collectively contribute to driving the success and visibility of ITP B2B Events and brands.