Regional Marketing Manager - US and Canada

Crimson Global Academy (CGA) is a world-class online school delivering live, real-time learning to ambitious students around the world. With over 1000 students joining us from 65 countries, our vision is to unlock our students' limitless potential, together, for extraordinary futures.

We are doing this by:

• Igniting a passion for learning that accelerates academic performance and success regardless of age.

• Fostering a global community that broadens students' perspectives and develops their skills to make a difference on the world stage.

• Providing cutting-edge technology for teachers to launch students into their future while giving parents transparency into their child’s education.

The Opportunity

We're seeking a hands-on marketing strategist who thrives on rolling up their sleeves and executing comprehensive marketing campaigns from conception to completion. This role is perfect for a do-it-yourself marketer who can both develop strategic regional plans AND personally create the ads, copy, landing pages, and content needed to bring those strategies to life.

This is not a purely management role - you'll be the one personally building campaigns, writing copy, creating digital assets, and optimizing performance while maintaining strategic oversight of Crimson Global Academy's growth across the USCA region.

What You'll Actually Be Doing Day-to-Day

Strategic Planning & Hands-On Execution

• Develop regional marketing strategy - then personally execute every element yourself

• Write compelling ad copy for Facebook, Google, LinkedIn, and other digital platforms

• Build landing pages from scratch using page builders and optimize for conversions

• Create presentation materials for webinars, partnerships and educational expos

• Collaborating with content team, designers and the regional digital marketer to build comprehensive campaigns and content targeting the US market

Who Will You Work With?

• Regional Digital Marketer - They’ll take care of launching and reporting on campaigns, you’ll work closely with them to optimize

• Content and PR Marketer - You’ll work with them to find opportunities to create content that resonates with the audience

• Regional Marketing Executive - They’ll be working with you closely to bring the regional strategy to life

• USCA Sales Team

The Perfect Fit

You're someone who gets energized by wearing multiple hats and prefers to build campaigns yourself rather than delegate. You see the big picture strategically but love diving into the tactical details of execution.

Essential Experience

• 3-5 years of hands-on marketing where you personally created and managed campaigns

• Proven experience writing high-converting copy for ads, emails, and landing pages

• Experience managing paid advertising across META, Google Ads, and other platforms (not necessarily the technical side)

• Email marketing platform expertise

• Content creation skills - you can write blog posts, social content, and educational materials

• Analytics and optimization mindset

What Makes You Stand Out

• Self-starter mentality - you see what needs to be done and do it without waiting for direction

• Creative problem solver who can generate fresh campaign ideas and test them quickly

• Detail-oriented executor who ensures every campaign element is polished and professional

• Data-driven optimizer who makes decisions based on performance metrics, not assumptions

• Adaptable communicator who can write for different audiences and channels effectively

Bonus Points

• Experience in education or online learning markets

• Familiarity with CRM systems and lead scoring

• Experience with webinar platforms and event marketing

What This Role Is NOT

• A high-level strategy position where you delegate execution to others

• A management role overseeing a team of specialists

• A position focused primarily on brand management or traditional PR

Ready to Roll Up Your Sleeves?

If you're excited about personally building marketing campaigns from strategy through execution, love testing new approaches, and want to see the direct impact of your hands-on work on student enrollment growth, we want to hear from you.

This role is ideal for someone who says: "I can develop the strategy AND I want to be the one building the campaigns myself."

Please keep an eye on your spam / junk email folder for correspondence from Team Tailor.