Commercial Lead - EU/ROW

Work set-up: 
Hybrid
Work from: 
Peterborough (CA)

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AB Agri SME https://www.abagri.com/
1001 - 5000 Employees
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Job description

Job Title: Commercial Lead - EU/ROW

Location: United Kingdom (Home based)

Package includes: Salary from £50,000, plus a benefits package designed to support your wellbeing and reward your impact, including discretionary performance related bonus, private healthcare, and a matched pension contribution of up to 10%.

Are you a commercially minded leader focused on sales growth and building strong customer relationships across international markets? Do you enjoy shaping strategy, leading teams, and enhancing operational effectiveness?

We’re looking for a strategic Commercial Lead to join our team at Intellync. In this role, you’ll lead the commercial strategy across our non-UK territories, managing a small but growing team while working closely with key partners and stakeholders across Europe. From exploring new business opportunities to overseeing operational excellence, this role offers a unique opportunity to expand our international reach in a rapidly evolving AgTech environment.

What You'll Be Doing

  • Lead and manage the commercial team across Rest of World (ROW) markets, including distributors and a direct reports across multiple business units.
  • Develop and deliver strategic plans to boost new customer acquisition and maximise existing account performance.
  • Own and execute the commercial growth plan, setting and meeting sales targets and KPIs.
  • Work cross-functionally with Marketing, Product, and Finance teams to align commercial activities with wider business goals.
  • Coordinate CRM implementations and ensure accurate, up-to-date customer account data.
  • Identify new business opportunities across ROW regions, helping to shape market presence and competitive advantage.
  • Support forecasting, budgeting, and commercial reporting, contributing to planning cycles and performance reviews.

What You'll Bring

  • Demonstrated experience in a commercial leadership role with responsibility for sales targets, team management, and strategic execution.
  • Demonstrated capability in team leadership and in empowering individuals to reach their potential.
  • Proficient commercial acumen and communication skills, with the ability to engage internal and external stakeholders.
  • Experience in account management and new business development in technology, software, or AgTech sectors.
  • Comfortable operating in a practical, fast-paced environment with project ownership (e.g. CRM implementation).
  • Solid analytical and forecasting abilities, including experience working with budget and performance metrics.
  • A full driving licence and flexibility to travel within Europe as required.
  • Knowledge of agriculture or AgTech markets or additional European language skills (e.g. German, Czech, Polish).

Location

This role is predominantly home-based and can be performed remotely - occasional visits to our recently refurbished Peterborough office, as well as international travel across Europe will be required. The office offers a modern working environment, excellent public transport links, free onsite parking, complimentary drinks, a daily free lunch option, and a welcoming team culture.

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Experience

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