User Acquisition Team Lead

fully flexible
Work set-up: 
Full Remote
Contract: 
Experience: 
Senior (5-10 years)
Work from: 
Germany

Offer summary

Qualifications:

At least 4 years of experience as a UA manager or lead in gaming., Proven leadership skills in managing and mentoring UA teams., Strong analytical skills with experience in data trend analysis., Experience managing large-scale paid marketing campaigns on platforms like Facebook and Google Ads..

Key responsibilities:

  • Lead and develop the UA strategy for new game releases.
  • Manage and mentor a team of UA managers.
  • Collaborate with creative and product teams to optimize campaigns.
  • Monitor performance metrics and budgets to maximize growth and profitability.

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CrazyLabs SME https://www.crazylabs.com/
201 - 500 Employees
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Job description

Description

What You Will Be Working On


  • Lead and own the UA strategy for newly released games, driving their growth and maximizing profitability.
  • Manage and mentor a team of UA managers, fostering a collaborative, high-performing team environment.
  • Collaborate with the creative team to co-direct and optimize creative strategies.
  • Work alongside the product team to monitor performance, address challenges, and highlight growth opportunities.
  • Monitor performance metrics and budgets across all phases of game launch and scaling.
  • Hands-on management and optimization of large-scale paid marketing campaigns to exceed monthly goals.
  • Lead strategic discussions with marketing platform partners to identify growth opportunities.
  • Clearly communicate plans, progress, and challenges to management and cross-functional teams.
  • Promote knowledge sharing across the marketing team and contribute to developing team capabilities.



Requirements

What We’re Looking For

  • 4+ years of experience as a UA manager/lead in a gaming companyMust.
  • Proven experience leading a team of UA professionals, including coaching, delegation, and performance management.
  • Deep analytical skills, with a proven ability to analyze data trends and derive actionable insights.
  • Solid track record of managing large-scale campaigns, especially on platforms like Facebook or Google Ads.
  • Proficiency in Excel for data manipulation, trend visualization, and correlation analysis.
  • A collaborative leader and excellent communicator who thrives in cross-functional environments.
  • Ability to adapt quickly to change and manage multiple priorities in a fast-paced setting.
  • Strong business-level English.
  • Self-motivated, proactive, and accountable.
  • Highly organized and process-oriented.

What We Offer

  • A supportive and creative international team of professionals.
  • High-impact role with the opportunity to shape our next hit mobile game.
  • Encouragement of continuous learning and professional growth.
  • Fully remote work flexibility.

Competitive compensation package.


Required profile

Experience

Level of experience: Senior (5-10 years)
Spoken language(s):
English
Check out the description to know which languages are mandatory.

Other Skills

  • Team Leadership
  • Microsoft Excel
  • Collaboration
  • Communication
  • Proactivity
  • Self-Motivation
  • Adaptability

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