Social Media and Marketing Manager - (ZR_24777_JOB)

Work set-up: 
Full Remote
Contract: 
Full time
Experience: 
Mid-level (2-5 years)
Work from: 
Anywhere

Offer summary

Qualifications:

Proven experience in social media management and digital marketing., Strong skills in content creation, including video editing and graphic design., Experience with email marketing and data analysis., Knowledge of AI tools and familiarity with platforms like WordPress..

Key responsibilities:

  • Develop and implement social media strategies to increase engagement and generate leads.
  • Create and publish content across platforms like YouTube, Facebook, and Instagram.
  • Manage and optimize email marketing campaigns to nurture potential students.
  • Analyze social media metrics and collaborate with the team to ensure accurate representation of training programs.

BruntWork logo
BruntWork Human Resources, Staffing & Recruiting SME https://www.bruntworkcareers.co/
501 - 1000 Employees
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Job description

This is a remote position.

Schedule:
  • Total hours: 40 hours per week or 8 hours per day
  • Monday - Friday
  • 9:00 AM - 6:00 PM Vancouver, Canada time 
  • With 1 hour unpaid break
Client location or time zone: Vancouver, Canada - PST

Company/client overview:
Join a thriving aviation training enterprise that’s soaring to new heights in the digital age. This established flight school, operating from two bases with a fleet of 26 aircraft, is seeking a dynamic individual to elevate its online presence and lead generation efforts. As a key player in this exciting industry, you’ll have the opportunity to blend your passion for social media with the thrill of aviation, helping aspiring pilots achieve their dreams while expanding the company’s digital footprint.

Job Description:
As our Social Media/Marketing Manager, you’ll be the driving force behind our digital marketing strategy, crafting compelling content that resonates with aviation enthusiasts and aspiring pilots alike. You’ll manage our growing social media presence, including a YouTube channel with 10,000 subscribers and a Facebook page boasting 30,000 followers. Your role will be crucial in transforming our online engagement into qualified leads for our professional pilot training programs. You’ll also spearhead our email marketing campaigns, leveraging a 5,200-strong contact list to nurture potential students. This position offers a unique blend of creative content creation, strategic marketing, and data-driven decision-making in the exciting world of aviation education.

Responsibilities:
  • Develop and execute a comprehensive social media strategy to boost engagement and generate qualified leads.
  • Create, edit, and publish engaging content across YouTube, Facebook, Instagram, and other relevant platforms.
  • Efficiently process and publish backlogged video content to maintain a consistent online presence.
  • Manage and grow email marketing campaigns, focusing on list building and engagement strategies.
  • Optimize conversion rates from social media followers to qualified leads for flight training programs.
  • Track and analyze social media metrics, adapting strategies for maximum effectiveness.
  • Collaborate with the flight school team to ensure content accurately represents our training programs and company culture.
  • Explore innovative ways to showcase our air show performances and online aviation courses through digital channels.
The role is seen as growing into a Marketing and Sales Manager role eventually. This means you will have the opportunity to get an increase in salary and a promotion once your scope changes and you start to manage a sales team in the future.

Requirements
  • Proven track record in social media management and digital marketing, ideally in education or professional training sectors.
  • Strong grasp of social media platforms and their best practices.
  • Excellent content creation skills, including video editing and graphic design.
  • Experience with email marketing and list management.
  • Analytical mindset with the ability to interpret data and adjust strategies accordingly.
  • Outstanding written and verbal communication skills.
  • Self-starter capable of managing multiple projects independently.
  • Passion for aviation or willingness to immerse yourself in the industry.
  • Ability to think creatively about marketing high-value professional education programs.
  • Strong computer skills, including AI use, video editing, graphic design, and familiarity with WordPress.
  • Familiarity with AI tools such as Descript.com to streamline content preparation and publishing
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Independent Contractor Perks
  • HMO Coverage for eligible locations
  • Permanent work from home
  • Immediate hiring
  • Steady freelance job
ZR_24777_JOB

Required profile

Experience

Level of experience: Mid-level (2-5 years)
Industry :
Human Resources, Staffing & Recruiting
Spoken language(s):
English
Check out the description to know which languages are mandatory.

Hard Skills

Social Media ManagementContent CreationAnalyticsDigital MarketingGraphic DesignVideo EditingEmail MarketingMicrosoft ListsComputational ToolsWordPress

Other Skills

  • Communication
  • Creativity
Are you interested?

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