Sr. Editor (HK/China Based)

Greenpark is a global, award-winning, performance-driven content leader and brand publishing agency. Our Purpose is to help brands create meaningful connections that impact people’s lives through performance-driven content for search and social. Our unique expertise in Omnichannel Search & Insights, Creative Content and Performance Tech are delivered to our clients via an ad agency and in-house model.

About the role

As the Editor, you will play a vital editorial role in leading the content ideation, managing the tone of voice and finessing article copy for an international diamond and jewelry brand.

You will support the content team by ensuring all copy meets the highest standards of clarity, accuracy, tone and SEO performance, and help shape the editorial direction of the brand through content ideation and cross-agency collaboration.

This role demands deep familiarity with digital editorial publishing in a luxury lifestyle, fashion or jewelry sector. You’ll understand the terminology, craftsmanship, and evocative storytelling required to elevate content for a sophisticated, global audience, particularly in the China and HongKong Region. You will act as a guardian of editorial excellence, ensuring every piece reflects the brand’s tone, style and mission.

Key Responsibilities

Content Localization & Transcreation

• Adapt and transcreate US English master articles into:
• Traditional Chinese (for Hong Kong market)
• Simplified Chinese (for Mainland China market)
• Ensure linguistic, cultural, and market relevance in all localized articles
• Track workflows and revisions 
• Ensure timely delivery of 36 transcreated articles total in time for platform launch
  • 18 articles in Simplified Chinese for Mainland China market
  • 18 articles in Traditional Chinese for Hong Kong market
  • All articles must be ready for publishing, culturally adapted, and editorially refined

Content Strategy

• Develop an overall content strategy for the regional platforms, guided by insights from Phase 1 keyword research. This strategy will include content themes and pillars, editorial direction, and actionable recommendations to support monthly planning.
• Work in close collaboration with the Head of Content APAC and Regional Managing Editor APAC to refine and customize the content strategy for the target regions, providing sociocultural nuance and insights.
• Ensure alignment with brand content strategy and SEO objectives.

Content Planning & Content Production

• Build and fully own bimonthly content calendars covering two months’ worth of article content
• Produce and publish up to 10 original articles on a monthly basis, rooted in editorial excellence, SEO best practices, and industry guidelines
• Monitor and integrate jewellery, fashion, and luxury industry trends.
• Optimize content using provided keyword guidance

Editorial Excellence

• Edit and elevate content for consistency, luxury tone of voice, accuracy, and accessibility
• Apply inclusive language principles and best practices across all content
• Edit across file types (Word, Google Docs, collaborative tools)

Creative & Visual Execution

• Source and license up to 5 relevant Shutterstock images per article
• Upload final articles to CMS with appropriate formatting and visuals

Requirements

• Native or near-native fluency in English, Traditional Chinese, and Simplified Chinese
• Proven experience in luxury content writing, editing, and localization
• Deep understanding of Hong Kong and Mainland China cultural nuances
• Familiarity with SEO writing, digital publishing platforms, and CMS tools
• Strong visual eye for luxury imagery selection and placement
• Excellent organizational, communication, and collaboration skills
• Passion for jewelry, fashion, and lifestyle content is a plus