Offer summary

Qualifications:

Minimum 4 years of experience in search campaigns (PPC, Google Ads, Bing)., Bachelor's degree or equivalent., Strong understanding of marketing metrics and reporting., Google Ads and Bing Ads certification is a plus..

Key responsibilities:

Manage day-to-day search campaign activities including bid management and budget oversight.

Develop and analyze keyword lists, search volume, and make optimization recommendations.

Create and test ad creatives based on client briefs and website content.

Collaborate with search teams and stay updated on platform tools and updates.

Job description

About d.Luxury

We are killing it - growing quickly, having fun, and building a category-defining business. We’re in the business of building and scaling businesses. As operators and investors, we empower entrepreneurs to unlock their company’s true potential. Based in Los Angeles, d.Luxury is an explosive strategic consulting firm and is scaling rapidly. Our vision is to disrupt the traditional “agency” model through modern & sophisticated strategic advisory, fundraising, and high caliber service-based marketing support, plus a killer brand. The team consists of experts in Marketing, Creative, Technology, Social Media, and Supply Chain. We are looking for awesome people to join our rapidly growing team.

What You'll Be Doing At D. Luxury

Minimum +4 years of experience on Search campaigns (PPC/ Google Ads/Bing)
Day-to-day management of the search plan including oversight of bid recommendations, execution details, budgets/accounting
Develop initial keyword research for Manager review
Build & analyze keyword lists, analyze search volume and make recommendations
Run search reports on a regular basis to mine for new keywords, creative text ad, pacing and overall spend
Write initial drafts of ad creative text ads based on briefing materials, website content and client direction
Traffic, upload, and QA keywords, harnessing the Bid Management Tool process
Interface daily with direct search teams, engines and platforms
Stay on top of the latest updates regarding tools and User Interfaces (Google Ads, Microsoft, Bid Management Platforms, Skai, eMarketer, SEMrush, Search Engine Land, Adthena, etc.)
Run reports as requested in Bid Management Platform and Skai
Create Excel pivot tables, formulas, graphs, dashboards and charts
Complete budget tracking documents and review with Search Manager
Alert Manager of under or overspend, traffic abnormalities, and opportunities and optimization recommendations regarding spend and pacing the account
Be responsible for account record keeping, tracking reports and invoice reconciliation
Participate in weekly search team meetings and offer ideas and suggestions to improve and evolve reporting processes, keywords, and creative
Creating and implementing campaign A/B test experiments to identify optimal campaign setup and structure.
Actively researching and identifying valuable information/insights from other advertisers/competitors to improve user search experience and product

Requirements:

BA/BS or equivalent
Organized with the ability to multitask
Comfortable working on paid social, search, display, online video, and existing as well as new platforms and technology
Team player with the ability to work independently
Excellent written and verbal communication skills
Strong presentation skills / experienced and comfortable interfacing with clients
Strong deck-building and report/dashboard capabilities
Constant focus on outcomes and solutions
Desire to learn and grow within our department, our clients, and yourself
Detail-oriented with strong understanding of marketing metrics and reporting.
Google Ads & Bing Ads certification a plus

Required profile