Offer summary

Qualifications:

3+ years of experience as a Marketo Product Owner or Administrator., Experience integrating Marketo with CRM systems like Salesforce and other MarTech tools., Strong understanding of B2B marketing practices, including lead management and demand generation., Bachelor's degree in Marketing, Technology, or related field, or equivalent experience..

Key responsibilities:

Lead and manage the Marketo platform and related technologies.

Collaborate with cross-functional teams to optimize marketing workflows and data integrations.

Develop training materials, documentation, and best practices for platform users.

Monitor and analyze platform performance metrics to drive continuous improvement.

Job description

Description

Splunk, a Cisco company, is building a safer and more resilient digital world with an end-to-end full stack platform made for a hybrid, multi-cloud world. Leading enterprises use our unified security and observability platform to keep their digital systems secure and reliable. Our customers love our technology, but it's our caring employees that make Splunk stand out as an amazing career destination. No matter where in the world or what level of the organization, we approach our work with kindness. So bring your work experience, problem-solving skills and talent, of course, but also bring your joy, your passion and all the things that make you, you. Come help organizations be their best, while you reach new heights with a team that has your back.

Role Summary

We are looking for an experienced Marketing Automation Platform Owner (Marketo) to join the Marketing Operations organization as a Senior Manager, Marketing Operations.  

As the successful candidate, you will lead a team of four technology and operational experts and be responsible for the optimization and advancement of our Marketo platform and related technologies. 

In this pivotal role, you’ll optimize systems, streamline processes and help drive the scalability of our marketing tech stack. You'll serve as a key liaison across Marketing, Sales, IT and Operations, owning the roadmap, configuration and performance of Marketo to power demand generation, lead management, customer engagement and lifecycle marketing.

In addition to Marketing Automation platform technology expertise, this role requires a strong understanding of campaign/revenue operations as well as a mindset/approach that continually drives enhancement of the platform's usability, scalability and impact.  You think critically and creatively, have a keen sense of detail and amazing ability to collaborate within and across teams to continually evolve capabilities in support of innovation and business needs.   

You should be comfortable working in a fast-paced environment where priorities and responsibilities shift with the business and enjoy collaborating with and across teams to achieve results. 

Splunk is a fast-growing company with a passion for building the best technology and having fun along the way.

What you’ll get to do.

As the Marketo Product Owner on the Marketing Operations Team, you will have the opportunity to drive a wide range of projects.

Manage/mentor a team of four marketing automation technology and operations experts.

Own Splunk’s Marketo product roadmap, aligning with business needs, priorities and marketing strategy.

Oversee integrations between Marketo, Openprise, Salesforce and other MarTech tools to streamline data flows and performance.

Ensure platform compliance with data privacy regulations (e.g., GDPR, CCPA).

Develop training, documentation and best practices for Marketo/Openprise users.

Define/monitor platform KPIs and success metrics.

Continuously optimize workflows relative to both campaign performance and lead scoring.

Collaborate with and across Marketing and Sales operations to ensure optimized solutions and efficient operations.

Gather and manage stakeholder requirements, translating them into user stories, and maintaining a clear, prioritized backlog.  Ensure efficient operations within and across the team.

Qualifications

3+ years of hands-on experience as a Marketo Product Owner or Administrator

Experience integrating Marketo with CRM systems (preferably Salesforce) and other MarTech tools

Understanding of and experience with Openprise

Proven track record supporting multiple lines of business in a B2B marketing environment

Solid understanding of modern B2B marketing practices:  lead management, nurturing, demand waterfalls, marketing technology, and governance

Confident working cross-functionally and offering consultative support to Marketing, Sales and Partner teams

Strong communication and problem solving skills with an ability to communicate effectively with technical and non-technical team members and business stakeholders.

Analytical thinker known for leading data driven decisions

Familiarity with Agile methodologies

Excellent organizational skills with strong attention to detail

Proven record managing and mentoring a marketing technology operations team

Preferred Skills:

Working knowledge of HTML/CSS and email development best practices a plus.

Experience with marketing attribution models and analytics platforms a plus.

Deep experience with on and offline event platforms a plus.

Education: 

BA/BS in Marketing, Technology, or related field, or equivalent experience.

We value diversity, equity, and inclusion at Splunk and are an equal employment opportunity employer. Qualified applicants receive consideration for employment without regard to race, religion, color, national origin, ancestry, sex, gender, gender identity, gender expression, sexual orientation, marital status, age, physical or mental disability or medical condition, genetic information, veteran status, or any other consideration made unlawful by federal, state, or local laws. We consider qualified applicants with criminal histories, consistent with legal requirements.

Thank you for your interest in Splunk!

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