Offer summary

Qualifications:

Minimum of 7 years in marketing with at least 4 years in digital media planning., Experience in B2B marketing environments., Proficiency with complex data analysis tools like Tableau and Google Analytics., Strong expertise in digital channel strategy, targeting, and project planning..

Key responsibilities:

Develop cross-channel media recommendations for marketing campaigns.

Conduct digital audience research to optimize media channels and tactics.

Collaborate with creative teams to develop engaging content and web experiences.

Analyze data to improve digital campaign performance and establish measurement frameworks.

Job description

Summary

The Senior Digital Media Manager at DataBricks is an individual contributor, reporting to the Senior Director of Digital Marketing on our fast-growing Global Digital Marketing team. You will lead our digital media go-to-market efforts across priority campaigns. You will partner with Global Events, Field Marketing, Integrated Campaigns, Product Marketing, and Brand teams as you develop cross-channel media plans. Your responsibilities include market and audience research, media planning, and optimizing the digital customer journey.

Roles & Responsibilities

Develop cross-channel media recommendations for priority marketing campaigns, including large scale in person and virtual events, that meet target outcomes
Conduct digital audience research to inform which media channels and tactics to lean into, to reach target personas in a meaningful way
Partner with Integrated Campaigns and Brand Creative teams to develop creative, content, and web experiences that follow media best practices and will engage customers throughout their journey
Partner with region team members to determine level of campaign support in each market for both global and local run programs
Improve the digital experience and maximize campaign outcomes by analyzing data and establish test plans to improve performance
Partner with Analytics team to establish measurement framework for digital media campaigns that map to the program goals

Minimum Qualifications

7+ years experience in marketing, 4+ years experience in digital media planning
B2B marketing experience
Experience working with complex data sets (Tableau & Google Analytics experience) to make data-informed decisions and share thoughtful insights
Experience building media plans from the ground up with evolving requirements
Expert in digital channel strategy and targeting capabilities
Experienced in developing project plans to ensure campaign launch dates are met
Experience applying research to reach audiences: understanding their pain points and media habits - to inform media placements, ad formats, creative, offers, messaging, and web experiences
Large scale virtual and in person event digital promotion strategy experience a plus

Required profile