Growth Marketing Specialist

It's fun to work in a company where people truly BELIEVE in what they're doing!
 

We're committed to bringing passion and customer focus to the business.

About the Role: 

The Marketing Specialist is responsible for developing, executing, and optimizing marketing activities to build sales pipeline and bookings for the North American market. This includes digital campaigns, sponsorships, content creation, social media, digital and in-person events, email marketing, and more. You will collaborate closely with the North American sales teams to develop and execute campaigns supporting sales goals. Campaigns will align with the buyer's journey and require cross-functional collaboration among teams within marketing and across Kyriba. This role also involves measuring, analyzing, and reporting on campaign effectiveness.

Essential Duties and Responsibilities: 

• Plan and manage marketing campaigns in the North American market 

• Utilize the full marketing mix (events, webinars, content, emails, ABM, etc.) to build awareness and generate leads

• Collaborate globally to develop integrated strategies and tactics 

• Manage field and regional events, including logistics and speaker coordination 

• Oversee multiple projects and campaigns to meet deadlines

• Communicate plans and details across teams to ensure alignment

• Use KPIs and analytics to target and optimize campaigns 

• Stay updated on industry trends to refine messaging

• Optimize activities to maximize ROI and drive sales-qualified opportunities 

• Focus on North America, while collaborating with peers in other regions as needed

• Collaborate with the creative team to develop effective marketing assets to support programs

• Align tactics and content to the buyer's journey

• Support the planning and execution of Kyriba's annual user conference and various user group regional meetings

Education, Experience, and Skills: 

• 3+ years of marketing experience; event and demand generation experience preferred 

• Strong verbal and written communication skills in English 

• Experience marketing SaaS and cloud-based solutions strongly preferred 

• Ability to effectively manage multiple projects simultaneously and re-prioritize according to changing demands

• Proven track record of delivering marketing campaigns and in-person events within a B2B organization 

• Experience in Account Based Marketing 

• Familiarity with CRM systems (Salesforce.com preferred) and Marketing Automation Systems (Pardot preferred)

• Ability to learn new MarTech tools as needed

• Ability to analyze and interpret data based on KPIs to make day-to-day business decisions 

• Strong organizational and project management skills 

• Strong interpersonal, verbal and written communication skills

• Limited travel required

• Bachelor's Degree preferred

Comprehensive benefits package may be found here:  www.kyriba.com/company/careers/benefits/

Kyriba believes that everyone has the ability to make an impact, and we are proud to be an equal opportunity employer committed to providing employment opportunity regardless of sex, race, creed, color, gender, religion, marital status, domestic partner status, age, national origin or ancestry, physical or mental disability, medical condition, sexual orientation, pregnancy, military or veteran status, citizenship, and genetic information. See EEO is the Law. 

If reasonable accommodation is needed to participate in the job application or interview process and/or to perform essential job functions, please send an email to HR_NORAM@kyriba.com