Sr Customer Marketing Manager

WEKA is transforming how organizations build, run, and scale AI and accelerated compute workflows with NeuralMesh™, our intelligent, adaptive mesh storage system. Unlike traditional data infrastructure, which becomes more fragile as compute environments grow, NeuralMesh becomes faster, stronger, and more efficient as it scales, providing a flexible, adaptable foundation for enterprise and agentic AI innovation that maximizes GPU utilization, accelerates time to first token, and lowers the cost of innovation.

WEKA is a pre-IPO, growth-stage company backed by world-class venture capital investors and AI infrastructure industry leaders. Our purpose-built technology has garnered over 140 patents and is trusted by more than 30% of Fortune 50 enterprises, as well as the world’s leading hyperscalers, neoclouds, and AI innovators. We are customer-obsessed and work accountably, boldly and collaboratively to ensure their success. If we sound like your kind of people, join us!   

What’s Cool About This Job

We are seeking an experienced and passionate customer marketing professional to develop and grow a world-class customer reference and advocacy program at WEKA, helping to cultivate fans and fanatics of WEKA’s technology and unlock their stories.

In this highly strategic, frontline role, you will be responsible for developing and implementing innovative customer marketing strategies and programs that help to differentiate WEKA and inspire our prospects, partners, and employees. You will develop and activate a vibrant community of customer advocates, forging deep trust relationships and devising mutually beneficial ways to share their experiences with WEKA. 

Responsibilities Include
You’re passionate about customer storytelling and relationship-building, experienced in turning happy customers into enthusiastic brand advocates, and are invigorated by collaborating with globally distributed stakeholders to leverage customer momentum to drive deal acceleration and next-level marketing outcomes.

The successful candidate will be a solution-oriented self-starter with a growth mindset and stellar interpersonal and time management skills. They will have deep experience in identifying, developing, and engaging brand advocates, as well as creating compelling customer stories and content that fuel marketing campaigns and accelerate sales pipelines. 

 
As part of WEKA’s corporate marketing team, this role will report to WEKA’s Vice President of Corporate Marketing.

Desired Qualifications

• Develop and drive a multi-level customer marketing and advocacy program to expand our reference ecosystem and cultivate customer advocates into fans and fanatics of WEKA’s technology. 
• Implement and maintain WEKA’s customer marketing and advocacy software platform to curate a dynamic catalog of customer references and build a robust reference pipeline, with an emphasis on strategic use cases that will significantly impact deal acceleration. 
• Partner with your sales, marketing, communications, and customer success colleagues to identify and convert new logos into brand advocates. Help to identify key informational ‘watering holes’ for WEKA’s ICPs to influence and engage prospects, contributing to pipeline development.
• In partnership with your creative and content strategy colleagues, develop compelling testimonial videos, case studies, sales assets and other tools to fuel WEKA’s digital and field marketing efforts and support sales enablement. 
• Recruit customer references to support PR and AR opportunities, marketing campaigns, and events.
• Build and drive WEKA’s Customer Advisory Board program, overseeing the execution of both virtual and in-person events; capture and share actionable insights and feedback with your marketing and product management colleagues to inform WEKA’s strategy and roadmap.  
• Develop quarterly customer success newsletters and manage customer communications during product launches and major company milestones to keep customers apprised of new product enhancements and updates.
• Establish, manage, and monitor WEKA’s profile and presence across applicable enterprise customer review sites, including Gartner Peer Insights, G2 Crowd, Trust Radius, Capterra, etc.; drive internal campaigns to achieve and maintain a strong competitive position and positive ratings.

Bonus Points

• 8+ years of experience in a B2B customer marketing or advocacy role, preferably in the enterprise software industry.  
• A deep, demonstrable understanding of how to develop a thriving customer marketing program, engage and incentivize sales and customer success teams to build robust reference pipelines, and strategies to cultivate and engage passionate brand advocates. 
• Experience managing customer advocate review sites like Gartner Peer Insights, G2 and Capterra and building and driving campaigns that net positive reviews.
• Experience implementing and managing SlapFive customer marketing and advocacy software is strongly desired.    
• The successful candidate will be team-oriented and possess a strong executive presence, a high EQ, and a sense of humor. Exceptional attention to detail, project management skills, and creative problem-solving abilities will be essential for navigating complexity and overcoming roadblocks. 

How We Work: The WEKA Way

• We are Accountable: We take full ownership, always–even when things don’t go as planned. We lead with integrity, show up with responsibility & ownership, and hold ourselves and each other to the highest standards.
• We are Brave: We question the status quo, push boundaries, and take smart risks when needed. We welcome challenges and embrace debates as opportunities for growth, turning courage into fuel for innovation. 
• We are Collaborative: True collaboration isn’t only about working together. It’s about lifting one another up to succeed collectively. We are team-oriented and we communicate with empathy and respect. We challenge each other and conduct positive conflict resolution. We are being transparent about our goals and the results we achieve. Together, we’re unstoppable.
• We are Customer Centric: Our customers are at the heart of everything we do. We actively listen and prioritize the success of our customers, and every decision we make is driven by how we can better serve, support, and empower them to succeed. When our customers win, we win.

Concerned you don’t meet every qualification? Don’t let it stop you from applying!
Studies have shown that traditionally underrepresented groups may be less likely to apply for jobs if they don’t meet every qualification specified. WEKA is committed to building a diverse, inclusive, and authentic workplace. If you are excited about this position but are concerned that your past work experience doesn’t perfectly match the job description, we encourage you to apply anyway – you may be just the right candidate for this role or other roles at WEKA.

WEKA is an equal opportunity employer that prohibits discrimination and harassment of any kind. We provide equal opportunities to all employees and applicants for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.