Technical Product Marketing Manager

About Rootly

Rootly is the AI-native on-call and incident response platform that provides proactive support to help Site Reliability Engineers resolve incidents faster, improve system resilience, and streamline on-call operations. It’s your always-on SRE copilot that automates root cause analysis and identifies patterns that drive continuous improvement—trusted by hundreds of companies like LinkedIn, NVIDIA, Replit, Elastic, Canva, Clay, Tripadvisor, and Shell.

As the Technical Product Marketing Manager you will…

• Engage directly and frequently with Rootly customers to bring the voice of the customer into Rootly’s value propositions and the GTM decision-making process.
• Craft engaging and clear audience-specific content and messaging, including frameworks, case studies, solution briefs, web content, presentations, datasheets and whitepapers.
• Help define and lead the launch process for Rootly product launches.
• Build go-to-market strategies and develop and manage cross-team marketing campaigns to ensure successful lead generation and funnel progression.
• Create sales enablement content, playbooks and training, supporting Rootly sellers with compelling stories that both build the business case and differentiate Rootly in the marketplace.
• Understand and align to market trends, competitive landscapes, and product capabilities.
• Perform funnel analysis, identify optimization opportunities, and take appropriate action, focusing on analytical iteration development in both a technical and business sense.
• Work with both technical and non-technical teams to drive delivery.
• Manage communication with various senior stakeholders.
• Take an active role in defining the future of the Rootly platform and growth culture.

As the ideal candidate you have…

• 8+ years of professional experience.
• 5+ years of experience in technical product marketing or similar go-to-market experience in the software industry, marketing and selling to software developers.
• A clear understanding of developer products, software development lifecycle (SDLC), CI/CD, Site Reliability Engineering and SaaS.
• Outstanding written and verbal communications skills to explain and translate complex technical concepts into simple and intuitive communications.
• Bachelor's degree in computer science, marketing, business, or related area; MBA is a plus.
• Proven track record of creating high-quality product marketing deliverables and driving alignment across product, marketing and sales.
• Proven experience being self-directed and working with minimal supervision with the ability to make decisions and adapt quickly to a rapid changing business.
• Use data to measure results, inform decision making and drive strategy development.
• Demonstrated success in creating, launching, scaling and maintaining digital products.
• Strong understanding of DevOps, CI/CD, SRE and cloud-native application development.

Benefits

• Comprehensive medical, dental, and vision
• 3 weeks vacation + unlimited sick/mental health days + company-wide shutdown EOY
• MacBook of choice
• $1,000 for health and wellness
• $1,000 for home office
• $1,000 for visiting a teammate located in a different geography
• WeWork membership
• Learning and advancement budget at your discretion
• Annual retreat - at least once a year we gather together in person 🏝️

Rootly is an equal opportunity employer. We aim to create an environment where every team member at Rootly feels like they belong so they can have a greater impact on our business and customers. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.