Product Marketing Manager

The Product Marketing Manager is responsible for managing the portfolio within the Americas market. Collection and sharing of Market Intelligence in such way that the Global Organization develops new products, services and campaigns in line with the Americas market needs Ensure market share growth and profitability objectives through sales support. This role will be responsible for the Upper Limb product portfolio within the Americas region and reports directly to the Director of Marketing for Chronic Solutions (Americas).

Responsibilities:

Market Analysis

Gather and process market intelligence required to support product portfolio management, go-to-market strategy development and price setting and management.

Main Tasks:

Market Research

• Identify and objectify market opportunities/challenges

• Support market sizing

• Lead local competitive write-up

• Support value mapping for strategic products

• Process market intelligence to support decision making

• Visualize and track market trends

• Gather indication intelligence and process for decision making

Customer Segment Analysis

• Describe payer structures and local DMU’s

• Analyze customer segments

• Financial tracking

• Monitor product line health

• Track customer segment performance

In cooperation with Global Marketing Management and the Marcom Team.

Product & Price Management

Manage the product portfolio and product pricing in line with the value proposition with the objective of maximizing sales and profit growth.

Main tasks:

Product and Brand Portfolio Management

• Lead Rolling Forecast Planning Process

• Effectively execute product rationalization by supporting sales in the customer implementation efforts

• Support the sales team with product quality / performance items

Concept generation and market feedback

• Define new product objectives in line with the market requirements

• Collect product ideas based on market feedback

• Forecasting and new product/concept screening

• Support concept refinement- Specifications

Pricing Frameworks and tactics

• Setting pricing goals and objectives in line with global pricing strategy

• Lead and execute price changes

• Support and monitor sales force discounting

In cooperation with Global Marketing Management and the Marcom Team.

Go-To-Market Strategy

Support the implementation of go-to-market strategies in line with the market requirements and the value proposition. Support optimal sales & profit growth.

Main tasks:

• Developing customer events to drive strategic initiatives and new product launch activities

• Lead sales enablement initiatives (e.g., education, engagement and give direction on focus areas within the strategic product portfolio)

• Campaign management and initiation of local campaigns/programs

• Participate in the annual business planning process and lead development of the annual sales training meeting

Qualifications:

• Bachelor's degree required, MBA preferred

• Minimum of 4-6 years experience in product management and marketing with life science/medical

• device products. Prior experience with commercially available prosthetic and/or orthotic devices preferred.

• Prior experience in business development and/or sales roles preferred.

• Good analytical and project management skills.

• Ability to effectively manage/influence without authority and facilitate cross functional teams.

• Excellent written and oral communication skills and a proven ability to interact with individuals at different levels in the organization.

• Utilizes the most commonly used software packages to include Microsoft Office. Experience with a CRM system (e.g., Salesforce) is preferred.

• Demonstrated task management and organizational skills utilized in prior work experience.

• Travel requirements dependent on location, but an expected 25-40%.

Company Responsibilities:

• All employees must be aware, have knowledge and shall have received general training in Quality requirements of Össur. Training takes place in the Onboarding process and in New Employee Orientation. More specific Quality training is job specific.

• All training related to the quality management system is done in accordance to the Training Management Process (QM1681).

• Exercises good use of company funds and property within the set guidelines. Maintains an honest and professional attitude as the company’s representative at all times.

• Contributes to a safe working environment by maintaining own workspace and reporting any potential hazards.

Physical Requirements:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Individuals may need to sit or stand as needed. May require walking primarily on a level surface for periodic periods throughout the day. Reaching above shoulder heights, below the waist or Lifting as required to file documents or store materials throughout the work day. Proper lifting techniques required. May include lifting up to 25 pounds for files, computer printouts on occasion.

Össur is a leading global provider of prosthetics and bracing and supports solutions.

Important Warning: Beware of fraudulent recruiters impersonating our company. Please take extra caution when asked for any sensitive personal information, such as social security numbers or bank account details. We will never ask you for any form of payment during the recruitment process. Please make sure you refer to our official website.