Digital Marketing Manager (Generalist)

Digital Marketing Manager (Generalist)

Location: Fully Remote (Candidate must be based in Cape Town)

Employment Type: Freelance, Month-to-Month Contract

Working Hours: Flexible, Approximately 40 Hours/Week

Salary Range: R35,000 - R50,000 per month

Reports To: CEO

Job Overview

We are seeking a proactive, independent, and results-oriented Digital Marketing Manager to lead the planning, execution, and optimization of marketing strategies across two unique service businesses: a theatre & film school and a boutique catering company. This freelance position offers the opportunity to work closely with the CEO while owning the full marketing function for both brands. The ideal candidate will thrive in a dynamic environment and be adept at switching between creative and analytical work.

Key Responsibilities

Marketing Strategy & Planning

• Develop and implement a cohesive digital marketing strategy aligned with business objectives and tailored to diverse customer personas.
• Identify and refine target audience segments, tailoring messaging and content to each.
• Maintain and manage a campaign calendar to drive consistent brand visibility and engagement.

Campaign Management

• Plan, execute, and optimize multi-channel marketing campaigns across digital and social media platforms.
• Coordinate the creation of high-quality content, including copywriting, creative visuals, landing pages, and promotional materials.
• Conduct A/B testing and apply insights to improve campaign performance.

Analytics & Reporting

• Monitor and report on KPIs including leads, conversion rates, customer acquisition cost (CAC), and return on investment (ROI).
• Deliver regular insights and performance updates to the CEO with actionable recommendations for improvement.

Team & Collaboration

• Coordinate with internal teams and external service providers to ensure alignment and execution of marketing activities.
• Manage and allocate marketing budgets effectively to maximize results.
• Stay updated on marketing trends, tools, and best practices to keep campaigns fresh and competitive.

Qualifications & Requirements

• Experience: Minimum 3 years in digital marketing, with at least 12 years in a lead or managerial role.
• Education: Bachelor's degree in Marketing, Communications, Business, or a related field.
• Tools & Tech: Proficient in digital marketing platforms such as Google Ads, Meta Ads, SEO tools, CRM systems, email marketing tools, and analytics dashboards.
• Industry Experience: Prior campaign work for creative or culturally-focused organizations (e.g., arts, education, entertainment) is essential.
• Analytical Ability: Skilled at using data and insights to evaluate campaign performance and guide decision-making.
• Creativity: Demonstrated experience in crafting engaging, audience-specific campaigns across different platforms and industries.
• Freelance Flexibility: Comfortable working in a month-to-month freelance arrangement while managing the marketing function for multiple clients.