Digital Marketing Manager

Location: Fully Remote (Candidate must be based in Cape Town)

Employment Type: Freelance, MonthtoMonth Contract

Working Hours: Flexible, Approximately 40 HoursWeek

Salary Range: R35,000 R50,000 per month

Reports To: CEO

Job Overview

We are seeking a proactive, independent, and resultsoriented Digital Marketing Manager to lead the planning, execution, and optimization of marketing strategies across two unique service businesses: a theatre & film school and a boutique catering company. This freelance position offers the opportunity to work closely with the CEO while owning the full marketing function for both brands. The ideal candidate will thrive in a dynamic environment and be adept at switching between creative and analytical work.

Key Responsibilities

Marketing Strategy & Planning

• Develop and implement a cohesive digital marketing strategy aligned with business objectives and tailored to diverse customer personas.
• Identify and refine target audience segments, tailoring messaging and content to each.
• Maintain and manage a campaign calendar to drive consistent brand visibility and engagement.

• Campaign Management

  • Plan, execute, and optimize multichannel marketing campaigns across digital and social media platforms.
  • Coordinate the creation of highquality content, including copywriting, creative visuals, landing pages, and promotional materials.
  • Conduct AB testing and apply insights to improve campaign performance.

  • Analytics & Reporting

    • Monitor and report on KPIs including leads, conversion rates, customer acquisition cost (CAC), and return on investment (ROI).
    • Deliver regular insights and performance updates to the CEO with actionable recommendations for improvement.

    • Team & Collaboration

      • Coordinate with internal teams and external service providers to ensure alignment and execution of marketing activities.
      • Manage and allocate marketing budgets effectively to maximize results.
      • Stay updated on marketing trends, tools, and best practices to keep campaigns fresh and competitive.

      • Qualifications & Requirements

        • Experience: Minimum 3 years in digital marketing, with at least 12 years in a lead or managerial role.
        • Education: Bachelors degree in Marketing, Communications, Business, or a related field.
        • Tools & Tech: Proficient in digital marketing platforms such as Google Ads, Meta Ads, SEO tools, CRM systems, email marketing tools, and analytics dashboards.
        • Industry Experience: Prior campaign work for creative or culturallyfocused organizations (e.g., arts, education, entertainment) is essential.
        • Analytical Ability: Skilled at using data and insights to evaluate campaign performance and guide decisionmaking.
        • Creativity: Demonstrated experience in crafting engaging, audiencespecific campaigns across different platforms and industries.
        • Freelance Flexibility: Comfortable working in a monthtomonth freelance arrangement while managing the marketing function for multiple clients.
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