Lifecycle Marketer

About Stripe

Stripe is a financial infrastructure platform for businesses. Millions of companies—from the world’s largest enterprises to the most ambitious startups—use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone’s reach while doing the most important work of your career.

About the team

The Link Consumer Marketing team is responsible for building awareness, engagement, and preference for Stripe's consumer payments product: Link. We are a small dedicated unit embedded in the Product Marketing team, but you’ll partner closely with Product, Brand, Growth Marketing, Marketing Operations, Data Science and User Research. 

What you’ll do

As our first Consumer Lifecycle Marketing Manager, you’ll own the end-to-end consumer journey for Link. You’ll develop lifecycle campaigns across multiple channels (e.g. email, in-app, push, SMS) to educate consumers about Link and turn them into repeat users. Key responsibilities include:

• Build, write content for, and optimize the marketing lifecycle for Link consumers, eventually scaling globally to improve engagement and retention.
• Oversee the optimizations of our consumer engagement platform to personalize communication and interaction with users.
• Analyze consumer behavior and leverage those insights to develop lifecycle campaigns that increase product usage and reduce churn
• Collaborate closely with Product, Brand, Growth Marketing, Marketing Operations, Data Science and User Research teams to ensure alignment of marketing initiatives with strategic business goals.
• Define metrics to measure, analyze, and report on the success and impact of lifecycle marketing efforts.
• Implement A/B testing and experimentation strategy to continuously improve campaign performance.
• Expand lifecycle channels beyond email and into channels such as push notifications, SMS, in-app messaging, and other direct engagement formats to reach a broader audience.
• Oversee the technical execution of campaign deployments while acting as a thought leader in the adoption of new marketing technologies, platforms, and channels.

Who you are

We’re looking for someone who meets the minimum requirements to be considered for the role. If you meet these requirements, you are encouraged to apply.  

Minimum requirements

• • 7+ years working for a technology company 
  • 4+ years in a consumer lifecycle marketing role
  • Proficient in marketing automation tools (esp. Braze)
  • Experience with A/B testing and experimentation 
  • Understanding of user research methodologies to help inform research needs and shape marketing initiatives