Sr. Manager, MarCom Sales Conversion

The Company:

Faraday Future (FF) is a California-based intelligent mobility company committed to redefining the future of user-vehicle relationships. We integrate cutting-edge technology, user-centric design, and global talent to deliver disruptive electric mobility solutions with global impact.

Job Title:

Sr. Manager, MarCom Sales Conversion

Your Role:

We are seeking a growth-oriented Senior Manager, MarCom Sales Conversion to build and scale FF’s private-domain lead conversion system in the U.S. market. This role will integrate social media acquisition, messaging platforms (like WhatsApp), and CRM workflows to drive high-quality lead generation and conversion. You will own the end-to-end design of our “content-to-conversion” journey, manage platform communities, streamline lead handling, and build supporting toolsets and data systems.

Key Responsibilities:

• Build and manage a full-funnel private-domain conversion system using WhatsApp Business API, community platforms, and CRM tools.
• Design a user journey from social content engagement to form submission, group entry, sales follow-up, and final transaction.
• Structure user segmentation (new leads, engaged prospects, high-intent users) and tailor conversion flows accordingly.
• Collaborate with China-based marketing and growth teams to align tooling, SOPs, and asset delivery.
• Lead a team focused on converting social and content-driven traffic (TikTok, YouTube, Instagram, Reddit, livestreams, etc.) into private channel leads.
• Implement lead scoring, routing logic, CRM automation, and SOPs for follow-up frequency, messaging, and sales handoffs.
• Build structured communities on Reddit, Telegram, Discord targeting different segments including high-net-worth audiences.
• Design community activation strategies including co-creation, AMAs, surveys, gated access, and engagement incentives.
• Integrate WhatsApp, CRM, and BI systems including API flows, automated lead delivery, and callback mechanisms.
• Standardize lead tracking parameters (e.g., UTM, user ID, private ID) across content and acquisition functions.

Basic Qualifications:

• Bachelor’s degree or higher in Marketing, Business Administration, Communications, Data Science, or a related field
• Minimum of 10 years of professional experience in digital marketing, CRM systems, lead generation, or private-domain traffic operations
• Proven track record in building and managing digital sales funnels and marketing automation for B2C businesses
• Hands-on experience with CRM platforms such as Salesforce, HubSpot, or similar tools
• Demonstrated ability to manage high-performing marketing or operations teams, including setting KPIs and improving team efficiency

• Strong project management skills with the ability to oversee multiple workstreams, prioritize tasks, and meet deadlines in a fast-paced environment
• Excellent analytical and problem-solving skills; capable of drawing insights from complex data sets to inform conversion strategies
• Solid understanding of digital user journeys and funnel optimization—from awareness to transaction
• Strong written and verbal communication skills, especially in presenting marketing performance and recommendations to leadership
• High level of adaptability and ownership, with a growth mindset and a results-driven approach

Preferred Qualifications:

• Platform Expertise: Hands-on experience with WhatsApp Business API, Reddit, Telegram, Discord, and other community platforms used for global user engagement and lead conversion.
• Conversion Strategy Acumen: Proven ability to convert social media and content-driven traffic into qualified leads, particularly for high-value consumer products such as electric vehicles or premium electronics.
• CRM & Workflow Ownership: Demonstrated experience designing, implementing, and optimizing CRM workflows, lead routing logic, and sales handoff SOPs.
• Data-Driven Mindset: Proficiency in analytics tools such as Google Analytics, Mixpanel, or Amplitude; skilled in building and interpreting dashboards to track user engagement and conversion metrics.
• Cross-Border Collaboration: Experience working with China-based marketing or product teams, with an ability to manage alignment across regional workflows and timelines.
• Content Fluency: Familiarity with community management and activation strategies, including AMAs, co-creation initiatives, gated content, and engagement incentives.
• Bilingual Communication: Proficiency in both English and Mandarin is required, with strong cross-cultural communication skills.
• Industry Background: Prior experience in electric vehicles, consumer electronics, or premium B2C sectors is highly preferred.

Perks + Benefits:

- Healthcare, dental, and vision coverage (free for employee / discounted for family).

- 401(k) retirement plan.

- Relocation support and reimbursement.

- Flexible work hours and international team environment.

- Global and inclusive company culture.

- Corporate social impact program 'Soul of Faraday'.

Faraday Future is an equal opportunity employer and does not discriminate based on race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.