Customer Insights Manager

Since 1869 we've connected people through food they love. We’re proud to be stewards of amazing brands that people trust. Our portfolio includes the iconic Campbell’s brand, as well as Michael Angelo’s, Pace, Pacific Foods, Prego, Rao’s Homemade, Swanson, and V8. In our Snacks division, we have brands like Cape Cod, Goldfish, Kettle Brand, Lance, Late July, Pepperidge Farm, Snack Factory, and Snyder’s of Hanover. 

Here, you will make a difference every day. You will be supported to build a rewarding career with opportunities to grow, innovate and inspire. Make history with us.

At Campbell Company of Canada, we believe in searching for the best and the brightest professionals at every level and in every specialty who live into our values.  The 5 C’s of Campbell – Care, Character, Collaboration, Competitiveness, Creativity – demonstrate the best of who we are today and who we aspire to be.  Living our values will foster an inclusive, high-performance culture.  Our employees act with intention, lead with integrity, and are truly passionate about what they do to bring our purpose to life Connecting People Through Food They Love. 

We have an exciting role on our Sales team in the position of Customer Insights Manager, providing analytics and advisorship to the Walmart customer team at Campbell's. This role is hybrid, with in-person days at our Mississauga Head Office on Tuesday, Wednesday and Thursdays, and work from home option on Mondays and Fridays.

General summary

Develops recommendations and supporting insights and analysis to the Walmart customer team and cross functional partners through preparation of value-added analysis, execution of shelving and assortment strategies and analytic mentorship.  Leads insights discussions externally with Walmart to influence product placement at retail.

Primary Responsibilities

1. (50%) Develop Value-Added Analysis

• Probes to understand analytic objectives when preparing Assortment Reviews, category storylines, promotional evaluation etc. while integrating relevant data sources (Nielsen Consumer Information Platform (CIP) & Shopper Track data, 3rd party Customer point of sale (POS) Systems, Industry Trends) to support the analytic objectives.

• Influences the annual and ongoing business planning process for all key accounts and brands  by providing category insights and analysis

• Influences account decision makers to achieve Category and Campbell’s growth through Assortment, Merchandising, Promotion and Pricing suggestions

• Engages customers on category Thought Leadership

• Supports strategic marketing initiatives through analytic support

2. (30%) Execute Shelving & Assortment Strategies & Tactics

• Develops insights from JDA software and designs planograms based on strategies and customer input

• Influences key customer contacts by leading shelving, assortment and planogram proposals and initiatives and providing recommendations  

• Liaises with third party provider for planogram production

3. (15%) Scorecard Reporting

• Create and maintain sales performance scorecards leveraging customer specific POS Systems.

• Accurately monitors and reports on Campbell's and competitive trends on a timely basis.

4. (5%) Provide Analytic Mentorship

Leadership role in Coaching Sales team members and cross functional partners through:

1) Category management process

2) Nielsen Answers/Customer POS Systems navigation techniques and application of templates

3) Nielsen/ Customer POS Systems facts and concepts to improve their analytical skills

Complexity & Scope

• Works with Customer Teams (ie. Business Development Managers and Account Development Manager), Retail Grocery & Merchandising Managers, and Campbell's Marketing Managers.

• Indirect report to the functional Directors within the sales team

• Maintain strong relationship with external vendors include Springboard, AC Nielsen and Cornerstone

Minimum Requirements

Education: University Degree, business preferred

Experience: 5+ Years’ experience in consumer or customer insights

Skills, Knowledge & Behaviours:

• Effective winning team focus & ability to translate experience into actionable insights for the sales and marketing teams

• Advanced understanding of Nielsen Market Track, Homescan and CIP.

• Advanced understanding of customer POS platforms (LDIA, Circana, Dunhumby)

• Advanced understanding of JDA Space Planning Software or equivalent.

• Advanced communication, storytelling & presentation skills

• Effective in category & brand dynamics

• Effective negotiation & influencing skills

• Effective interpersonal skills & ability to build strong external business partnerships

• Effective time management & prioritization skills

• Effective proficiency in MS Office (Excel, PowerPoint, Word)

Working Conditions

Physical Demands:

Lifting/Lowering, Carrying, Pushing, Handling and Pinching (both hands), Wrist/Forearm, Fine Finger Movement, Reaching, Neck and Trunk Movement

Conditions of Work:

Office setting, works independently and cooperatively

Environmental Concerns:

Chair, Temperature/Climate, Lightning, Dust or Odors, extended periods of time sitting with the ability to move around and stretch frequently

Sensory Requirements:

Hearing, vision, reading, writing, speech, decision making, memory & numerical literacy

Mobility:

Sitting, Standing, Walking

Why choose Campbell’s for your next opportunity?   

·       GREAT PEOPLE:  We take our work seriously, but we also celebrate, laugh, and have fun. We are stronger together when we are open, honest, and, above all, real. You are not just a number here, you’ll be a direct contributor to the company’s success and your voice will be heard. 

·       HYBRID and FLEXIBLE WORK /PERSONAL TIME OFF:   Employees enjoy a combination of in-office and remote working arrangements, personal days, vacation programs and office closure during the Christmas break. 

·       COMPETITIVE COMPENSATION:  We offer a competitive base salary + bonus potential at every level in the organization.  We also provide a Defined Contribution Pension Plan, and support your long-term savings goals through our group Registered Retirement Savings Plan (RRSP), saving and Tax-free Savings Accounts (TFSA). 

·       HEALTH and WELLNESS BENEFITS:  Competitive Health, Dental and Wellness benefits that start on your first day of employment including virtual health care, flex spending accounts, critical illness insurance, Teledoc coverage, wellness workshops, on-site Fitness Center and an Employee Family Assistance Plan. 

·       INCLUSIVE CULTURE:  At Campbell’s we lead from a place of Care.  Our inclusive culture is embedded in all that we do, and comes to life through our Employee Resource Groups, development programing, and supporting each other. 

·       PROFESSIONAL and CAREER DEVELOPMENT:  Supported by our commitment to talent development, we offer many learning and development opportunities from initial onboarding, regular Lunch and Learns, a library of self-paced learning, external education allowances, mentorship, high-visibility project opportunities and regular feedback. 

·       ICONIC BRANDS and CHALLENGING WORK:  Work for a company with beloved and iconic legacy brands. Across our teams and in all roles, every employee is empowered to bring their best ideas forward and to jump in and collaborate to innovate and solve the problems they’re passionate about.   

The Company is committed to providing equal opportunity for employees and qualified applicants in all aspects of the employment relationship, including consideration for employment, without regard to race, color, sex, sexual orientation, gender identity, national origin, citizenship, marital status, protected veteran status, disability, age, religion, or any other classification protected by law.