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Manager - Consumer Insights

Remote: 
Full Remote
Contract: 
Full time
Experience: 
Mid-level (2-5 years)
Work from: 
India

Offer summary

Qualifications:

MBA in Marketing, 4-5 years experience in research.

Key responsabilities:

  • Design methods to track brand performance
  • Work with brand team for business growth
  • Identify new ways of testing concepts
  • Evaluate and pilot new tools
  • Use internal tools to derive insights
ITC Limited logo
ITC Limited
10001 Employees
About ITC Limited
ITC is one of India's foremost private sector companies with a Gross Revenue of ₹ 69,481 crores and Net Profit of ₹ 18,753 crores (as on 31.03.2023). ITC has a diversified presence in FMCG, Hotels, Packaging, Paperboards & Specialty Papers and Agri-Business. ITC's aspiration to be an exemplar in sustainability practices is manifest in its status as the only company in the world, of its size and diversity, to be carbon, water and solid waste recycling positive. In addition, ITC's businesses and value chains create sustainable livelihoods for more than 6 million people, a majority of whom represent the poorest in rural India.
See more ITC Limited offers

Job description

This is a remote position.

Job Purpose

 

To ensure robust processes & methodologies in order to provide insights and solutions for business problems across multiple categories in the Personal Care Business.

 

Principal Accountabilities

 

·        Design effective & efficient ways along with the agency partners to measure & track brand performance

·        Work closely with brand team to drive execution of briefs and evaluate research designs from the agency

·        Work closely with the brand team & leverage insights to drive business growth

·        Identify new & effective ways of testing concepts, products & communication

·        Evaluate & pilot new tools & agencies esp. in the digital space

·        Leverage internal monitoring tools to derive insights

·        Triangulate multiple data sets to identify trends and early indicators of brand/product performance


Operating Network

 

Internal

R&D

Consumer Insights Manager

PD Manager

Brand Managers

Finance Team

 

External

Market Research Agencies

 
Requirements

Role Requirements / Specifications

 

MBA (Marketing) with minimum 4-5 years’ experience in qualitative/quantitative research. Should have significant knowledge on basic statistics

 

Knowledge & Skills

Business Understanding

Knowledge of market research methodology and tools

Basic knowledge of statistics

Knowledge of consumer understanding and behaviour

Skills

Analytical/Data interpretation skills; Interpersonal sensitivity/ people perception (ability to intuitively understand people and their needs) ; Influencing skills; Should be a great team player

 

Required profile

Experience

Level of experience: Mid-level (2-5 years)
Spoken language(s):
English
Check out the description to know which languages are mandatory.
Are you interested?

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