Offer summary

Qualifications:

3–5 years of experience in digital marketing or analytics platforms., Bonus: 1–2 years of product management experience in SaaS., Knowledge of SEO, content strategy, PPC/LSA advertising, and related platforms., Strong communication skills and ability to work with cross-functional teams..

Key responsibilities:

Own the vision and development of the Analytics Dashboard.

Collaborate with marketing teams to enhance product capabilities for digital campaigns.

Support sales and customer success teams with marketing data and reporting.

Manage the product roadmap, prioritize initiatives, and oversee product releases.

Job description

Product Manager - Digital Marketing Platform

About the Company

At Centerbase, you’ll get the best of both worlds: the fast-paced dynamo of startup-esque growth with the additional stability of a larger company. At our core, we provide legal software to mid-size law firms, helping them to meet the modern expectations of clients and legal professionals while reaching their optimal productivity and profitability levels. As a company, we look at ourselves as more than merely providing a software platform. We come to work every day dedicated to streamlining the client lifecycle, providing ingenuity and commonsense measures for both attorneys and the clients they serve.

About Legalfit, a Centerbase Company

At Legalfit, a Centerbase Company, we are passionate about helping attorneys and law firms be more successful by providing best-in-class, smart web marketing through our predictive platform. Legalfit is purpose-built for the legal industry and strives to partner with our customers so that they can do what they do best – practice law!

Our belief and commitment are built on 3 Centerbase core values:  

Own it with Action, Better Everyday, Win as One 

About this Role:

We are seeking a strategic and execution-oriented Product Manager with a dual focus: 1) Own the vision, evolution, and user experience of our Analytics Dashboard, and 2) collaborate with our Marketing Services team to ensure our product capabilities amplify the impact of SEO, content, local listings, PPC/LSA, and reputation management.

This role sits at the intersection of product innovation and applying digital marketing at scale, supporting both internal teams and external client success.

Product Managers are leaders that push the envelope and move the needle. As key decision-makers at Centerbase, they combine their intellectual aptitude, business insight, analytical skills, and technical understanding to formulate strategies that support and strengthen the company’s overall vision. As a voice of the product and the user, they listen to concerns and needs while having a “knack” for what will work. The leadership they exhibit, by persuading and aligning management, stakeholders, & internal teams, enables their teams to design, develop, and deliver competitive products.

Responsibilities:

Digital Strategy Consulting & Internal Enablement

Partner with Marketing Services leads to align product capabilities with digital campaign needs (SEO, PPC, LSA, content, link building, local listings)

Represent the voice of digital marketers inside the product team – ensuring features help improve campaign performance and customer transparency
Contribute to best practices, playbooks, and internal enablement around our analytics stack and digital KPIs
Support Sales and CSMs by articulating the value of marketing data and reporting to customers

Product Ownership

Define and execute the product roadmap for Legalfit’s Reporting Dashboard to reinforce marketing products
Translate customer and internal feedback into actionable user stories and product specs
Prioritize initiatives using a blend of customer impact, marketing performance metrics, and strategic alignment
Collaborate with Design, Engineering, and QA to ensure timely, high-quality releases
Monitor product usage, identify friction points, and iterate to improve customer value and retention

Requirements:

3–5 years of digital marketing or analytics platforms,
- Bonus: if you have 1–2 years of product management experience in SaaS
Working knowledge of:
- SEO (on-site/off-site), content strategy, PPC/LSA advertising
- Google Analytics, Google Ads, Meta Ads, BrightLocal, or related platforms
Ability to translate marketing needs into technical requirements
Solid ability to communicate effectively and at a relatable level with internal teams, management and customers
Experience leading and managing cross-functional agile teams that deliver user-facing products

Ability to usually make correct sound decisions even in the presence of major ambiguity
Ability to frame the right questions, evaluate multiple facets of a problem, derive solutions, and simulate possible outcomes
Confident and have a knack for knowing what ideas will and won’t work
Can empathize with the user(s) of the system to determine solutions that provide value
Organizational and leadership abilities
Excellent analytical and problem-solving skills
Excellent planning, organizational, and time management skills
A history of leading and supporting successful projects

Nice to have:

Prior experience in a marketing agency, in-house marketing team, or MarTech company
Experience working with legal industry clients or service-based SMBs
Familiarity with customer reporting portals or marketing automation tools

Required profile