Fractional CMO – Strategic Growth Leader (Wellness / CPG / Beauty E-Commerce Brands) at D.Luxury Brands

About D.LUXURY BRANDS

D.LUXURY unlocks value through deep customer and business insights, C-level strategy, and digital growth execution. We serve some of the world’s most dynamic consumer brands—primarily in wellness, beauty, and lifestyle—helping them break through growth plateaus and scale profitably across digital channels. We’re seeking a high-caliber Fractional CMO to join our senior bench—bringing strategic leadership and clarity to our portfolio of fast-growing DTC wellness, beauty, and CPG brands. You’ll work alongside our internal team and client stakeholders to sharpen vision, guide priorities, and help architect scalable go-to-market strategies.

The Role

This is a rare opportunity to plug into the leadership of high-growth brands at pivotal stages. You’ll work closely with .DUXURY’s strategic and execution teams to bring structure and direction to digital growth initiatives, provide senior marketing mentorship, and shape the playbook that takes businesses from $30M to $250M+. This role is ideal for a U.S.-based marketing leader with strong DTC experience, a track record in either wellness or supplements, CPG, or beauty ideally, and the ability to serve as a high-leverage, part-time operator.

Key Responsibilities

Strategic Leadership & Planning

• Help refine and align each brand’s DTC growth strategy to commercial goals.
• Collaborate with founders and D.LUXURY teams to prioritize levers across media, content, conversion, and retention.
• Provide thought leadership on strategic shifts, marketing org structure, and operating model improvements.

Executional Support & Oversight

• Guide the prioritization and sequencing of growth activities across key digital channels.
• Offer strategic input into media and creative strategy, retention and lifecycle planning, and funnel optimization.
• Ensure decisions are grounded in customer insight and business impact—not just execution speed.

Team Enablement

• Act as a senior advisor to D.LUXURY’s internal growth strategists and client-side marketing leaders.
• Elevate the thinking and effectiveness of execution teams through strategic guardrails and structured problem-solving.
• Help establish rhythm, accountability, and clear ownership across initiatives.

What We’re Looking For
Must-Have Experience

• 10+ years in consumer marketing with a track record of leading growth at the VP or CMO level.
• Experience scaling a wellness, supplement, or consumer health brand via DTC in the U.S. market.
• Proven strategic and operating experience with DTC—ideally having worked with $25–$100M+ brands.
• Strong understanding of digital growth levers across performance, retention, and conversion.
• Comfortable working in a fractional, fast-moving, and entrepreneurial environment.

Cultural Fit

• Highly strategic and commercially minded—with a bias for action and clarity.
• Sharp communicator, capable of zooming in and out across brand, growth, and organizational layers.
• Collaborative, humble, and invested in helping teams succeed through strategic direction—not micromanagement.

Bonus Points For

• Exposure to retail GTM or U.S. omni-channel brand development.
• Experience working with or advising agencies or external growth partners.
• A POV on where the DTC playbook is breaking—and what’s next.