Associate Director, Lifecycle Marketing

About the Role

We’re seeking a highly strategic, data-driven, and client-focused Associate Director of Lifecycle Marketing. In this role, you will be responsible for designing and optimizing end-to-end customer lifecycle marketing programs—driving engagement, loyalty, and retention for enterprise-level clients. As the internal champion of retention, you’ll collaborate closely with cross-functional teams (Creative, Paid Media, Strategy, Client Services) to align lifecycle strategies with broader marketing objectives and drive measurable business outcomes.

Key Responsibilities

1. Lifecycle Strategy & Execution
   • Develop and execute comprehensive multi-channel lifecycle strategies that optimize each stage of the customer journey—from acquisition and onboarding to loyalty and advocacy.
   • Leverage data to segment audiences, design tailored user journeys, and implement impactful retention campaigns (email, SMS, push, in-app, direct mail, etc.).
2. Client Leadership & Collaboration
   • Serve as a trusted strategic partner for enterprise-level clients, translating their business goals into effective lifecycle marketing programs.
   • Build strong, long-term relationships with key client stakeholders, articulating both retention and high-level paid marketing strategies to guide decision-making.
3. Cross-Functional Coordination
   • Partner with paid media teams to ensure holistic campaign integration and cohesive messaging across the entire marketing funnel.
   • Collaborate with creative and analytics teams to develop compelling content, innovative tactics, and performance insights that amplify retention results.
4. Data-Driven Optimization
   • Continuously monitor and analyze campaign performance (e.g., open rates, CTR, LTV, churn, etc.) using data-driven insights to optimize retention strategies in real time.
   • Maintain an experimentation roadmap (A/B tests, multivariate tests) to uncover new opportunities for driving incremental gains.
5. Leadership & Team Management
   • Lead and mentor a growing team of lifecycle marketing managers, CRM specialists, and analysts—setting clear objectives, fostering professional growth, and elevating the team’s performance.
   • Champion a culture of collaboration, curiosity, and continuous improvement within the Retention Department.
6. Thought Leadership & Growth
   • Act as an internal and external thought leader in the lifecycle marketing space, contributing to agency best practices, whitepapers, webinars, and case studies.
   • Cultivate new business opportunities by showcasing the value of retention marketing to prospective clients and establishing strong client partnerships.

Ideal Candidate Profile

1. Marketing Expertise & Lifecycle Focus
   • Hands-on experience in CRM, retention, or lifecycle marketing roles, ideally within a fast-paced agency environment.
   • Thorough understanding of the customer lifecycle with proven success designing multi-channel retention strategies.
   • Deep technical knowledge of at least two of the following ESPs: Salesforce, Braze, Customer.io, Klaviyo.
2. Client Services & Enterprise Experience
   • Experience managing enterprise-level clients in a client services or account leadership capacity.
   • Demonstrated ability to translate marketing strategies into actionable plans for large, complex organizations—balancing strategic insight with flawless execution.
3. Paid Media Literacy
   • Working knowledge of paid media campaigns and strategies, with the ability to speak to acquisition funnels, audience targeting, and measurement at a high level.
   • Ability to bridge the gap between acquisition and retention to present holistic marketing solutions to clients.
4. Data & Analytics Orientation
   • Comfortable with advanced marketing analytics and KPI tracking (e.g., funnel metrics, LTV, attribution models).
   • Familiarity with marketing automation platforms (at least two of the following: Salesforce Marketing Cloud, Braze, Klaviyo), CRM databases, and testing methodologies.
5. Strategic Relationship Builder
   • Strong network of industry contacts from prior agency engagements, with the capacity to leverage these relationships for business growth.
   • Excellent communication, presentation, and negotiation skills suitable for executive-level interactions.
6. Leadership & Team Development
   • Prior experience building and managing high-performing marketing teams; adept at mentoring, coaching, and fostering professional growth.
   • Adept at collaborating with diverse stakeholders—from creatives to data analysts—to drive alignment and deliver results.

This is a fully remote role. Salary range: $110,000 - $125,000