As the Regional Sales Manager – West Coast, you will drive sales growth by developing and executing strategic plans, managing dealer and channel partner relationships, and leveraging your clinical and technical expertise in the ophthalmic industry. Reporting to the North American Regional Sales Director, you will work remotely and be responsible for achieving sales targets, expanding market presence, and representing Reichert with professionalism and integrity.
Key Responsibilities
- Develop and execute a strategic regional business plan to meet or exceed assigned sales quotas, including revenue targets, year-over-year growth, and product mix.
- Manage and grow relationships with dealers and channel partners, ensuring optimal regional coverage and alignment with Reichert’s goals.
- Submit monthly sales reports covering sales performance, market trends, competitive insights, and dealer activity using standardized templates.
- Ensure dealer personnel are trained and certified to represent Reichert products effectively, acting as co-salespeople in the field.
- Personally convert at least one competitive account every two months, independently or in collaboration with a dealer.
- Manage key financial elements such as accounts receivable, discounting, forecasting, and shared expenses to ensure profitability and budget compliance.
- Collaborate with marketing and product management teams to utilize sales tools and provide real-time market feedback.
- Identify and support 4–5 regional Key Opinion Leaders (KOLs) to enhance brand credibility and influence.
- Support major trade shows and industry events, ensuring timely follow-up on leads and coordination with internal teams.
- Monitor key performance indicators, sales forecasts, and dealer performance to drive continuous improvement.
- Adhere strictly to company policies regarding ethical, legal, and business conduct.
- Represent Reichert with professionalism, accountability, and a commitment to excellence.
Requirements For Consideration
- Bachelor’s degree or equivalent experience; a background in business or life sciences is preferred.
- Minimum of 5 years of sales experience in the ophthalmic industry, with a proven track record of high performance in the West Coast territory.
- Strong clinical and technical knowledge of eye anatomy, diagnostics, and ophthalmic product functionality.
- Experience working with dealer-distributors and establishing a brand as a flagship product line.
- Strong existing relationships and hands-on experience managing key accounts, including optometry schools, residency programs, major hospital systems, and clinics.
- Excellent communication, negotiation, and interpersonal skills.
- Proficiency in CRM systems and sales reporting tools.
- Ability to travel regionally as required.
- Strategic mindset with strong analytical and organizational skills.
- Demonstrated ability to manage budgets and drive profitable growth.
