Lead Generation Manager

We are seeking a proactive and results-driven Lead Generation Manager to join our team. The ideal candidate will have a strong background in B2B lead generation and business development, a passion for connecting with enterprise clients, and a commitment to driving growth through a data-driven approach. In this role, you will be responsible for fueling our sales pipeline by identifying, targeting, and generating engagement from high-value prospects across multiple industries.

Company Overview

We provide solutions that make a meaningful difference in healthcare. Founded in 1995, MIE serves as the innovation engine for business units that serve hospitals and health systems, physician practices, Fortune 500 employers, government agencies, and consumers. MIE’s web-based health information technology platform is helping physicians, nurses, and administrators make a meaningful difference in healthcare delivery across the globe

Key Responsibilities

• Research and identify potential lead sources/leads within target industries, including corporations, health systems, universities, and government agencies.
  
  

• Build and maintain a pipeline of qualified prospects using tools like LinkedIn, HubSpot, and other lead databases.
  
  

• Collaborate with marketing and sales teams to develop strategies to identify and initiate contact with potential clients to set up discovery meetings.
  
  

• Develop and execute targeted messaging and lead-generation campaigns that resonate with ideal customer profiles.
  
  

• Implement and manage a variety of lead generation campaigns, including outbound, inbound, ABM, and drip strategies.
  
  

• Work closely with the sales team to manage lead progression (MQL to SQL to opportunity) and ensure accurate tracking.
  
  

• Track performance metrics, analyze results, and refine strategies to improve lead quality, conversions, and campaign effectiveness.
  
  

• Prepare and deliver regular pipeline and performance reports to leadership and executive stakeholders, including board-level reporting.
  
  

• Stay current on industry trends, competitor activity, and the evolving needs of enterprise organizations.
  
  

Required Qualifications

• Education: Bachelor’s degree in marketing, business, communications, or a related field.
  
  

• Experience: Minimum of 5–8 years in B2B lead generation or business development, ideally within enterprise or complex sales environments, preferably in healthcare IT or SaaS.
  
  

• Skills:
  
  

  • Strong track record of successful lead generation with demonstrated achievement of KPIs
    
    

  • Proven ability to identify and engage executive-level prospects in large organizations
    
    

  • Expertise using HubSpot for prospecting, tracking, and reporting
    
    

  • Strong written and verbal communication skills
    
    

  • Excellent organizational skills and the ability to manage multiple campaigns concurrently
    
    

  • Self-directed and goal-oriented with the ability to thrive in a remote environment
    
    

• Certifications: None required
  
  

Preferred Qualifications

• Experience in the healthcare or health IT industry
  
  

• Familiarity with occupational health, employee wellness, and/or electronic health record solutions
  
  

• Background in selling or supporting SaaS products targeting enterprise clients
  
  

• Understanding of marketing automation and data enrichment tools
  
  

• Familiarity with AI-driven sales tools and techniques
  
  

• Experience with international markets
  
  

Why Join Us?

At MIE and Enterprise Health, we offer more than just a job. We provide an environment where innovative thinking is encouraged, teamwork is valued, and growth is fostered. Our comprehensive benefits package includes:

• Competitive compensation

• Comprehensive benefits package including medical/dental/vision insurance

• 401k with company match

• Paid-Time off

• Quarterly bonus program

• Flexible work schedule

• Remote work

Medical Informatics Engineering and Enterprise Health are equal-opportunity employers. We celebrate diversity and are committed to creating an inclusive environment for all employees.