Offer summary

Qualifications:

Bachelor’s degree in PR, Advertising, Marketing, Business, or related field, 2–5 years’ experience in marketing/B2B marketing or similar, Strong project management and organizational skills, Experience with HubSpot, Salesforce, and LinkedIn Campaign Manager is a plus..

Key responsibilities:

Support the development and execution of B2B marketing programs to drive brand awareness and lead generation.

Execute digital campaigns, email marketing, events, and ABM tactics to fill the sales pipeline.

Create content for sales collateral, LinkedIn ads, and email marketing while managing marketing assets.

Own the LinkedIn presence by drafting and posting regularly to highlight company achievements and insights.

Job description

The Krazy Coupon Lady (KCL) is a female-founder-owned publisher on a mission to help shoppers beat MSRP, unapologetically maximize their money, and seize the deal. Our teams of shopping experts curate and hand-test nearly a thousand deals per week, so there is always something new to discover each time you visit our website, app, and your inbox.

We are seeking a dynamic and detail-oriented Associate B2B Marketing Manager to support the development and execution of marketing programs that drive brand awareness, lead generation, and client engagement. Working closely with the Senior B2B Marketing Manager, in this role, you’ll help shape the B2B marketing strategy and play a hands-on role in campaign execution and growth across channels including content, email, events, and paid media. The ideal candidate will possess strong project management, organizational skills, and the ability to communicate and collaborate seamlessly with the data, brand and sales team.

You’ll be the right hand to our Senior B2B Marketing Manager, rolling up your sleeves to support, execute and optimize campaigns that drive awareness, leads, and client love. You’ll work cross-functionally with Sales, Data, and Creative teams—because collaboration is how we win.

Although KCL operates as a fully remote organization, this role requires the candidate to be located in or near Boise, Idaho.

Key Responsibilities

Lead & Demand Generation: Help build and run campaigns that fill our pipeline and support revenue goals. Execute digital campaigns, email marketing, events, and ABM tactics that make our brand impossible to ignore. Test, track, and optimize everything—landing pages, emails, creative—to boost results. Monitor metrics and share insights to keep us leveling up.

Email Marketing / Salesforce Pardot: Build and send email campaigns and nurture flows in Salesforce Pardot. Segment lists, manage automations, and A/B test to improve targeting. Collaborate with sales to maintain clean CRM data and streamline handoff of marketing-qualified leads.

Paid Media / LinkedIn Ads: Support setup, launch, and optimization of paid campaigns (especially LinkedIn).Analyze performance, test creative/copy/audience, and help maximize ROI. Partner with Creative to develop killer ad assets tailored to GTM goals.

Brand Marketing & Sales Collateral: Create content for sales collateral, LinkedIn ads/organic, email marketing, case studies, and our website. Assist in updating and organizing marketing assets for easy access and use across sales and B2B marketing team.

LinkedIn Organic: Own our LinkedIn presence—draft and post 3–5x/week to spotlight wins, insights, and industry trends. Team up with Editorial and HR for awards, PR, and job posts.

Support: Jump in on events, conferences, surveys, PR, and awards/case studies as needed.

What You Bring

Bachelor’s degree in PR, Advertising, Marketing, Business, or related field

2–5 years’ experience in marketing/B2B marketing or similar

Project management chops and killer organizational skillsStrong communicator—written and verbal

Experience with HubSpot, Salesforce, LinkedIn Campaign Manager (bonus points!)

Canva and/or Figma skills

Thrive in a fast-paced, get-it-done environment

Collaborative, curious, and always ready to learn

Paid media marketing certifications, content creation, or CPG/affiliate experience = extra credit

Bonus

Digital Marketing certification (e.g.. LinkedIn, GoogleAds, etc.)

Experience in content creation, digital campaigns, or email marketing

Familiarity with B2B buyer journeys and lead-nurturing strategies

Background in digital marketing ads, lead generation, CPG or affiliate, sales

Physical Requirements (Because We Gotta)

Use of Fingers: Picking, pinching, typing or otherwise working, primarily with fingers rather than with the whole hand or arm as in handling.

Talking: Expressing or exchanging ideas by means of the spoken word; those activities where detailed or important spoken instructions must be conveyed to other workers accurately, loudly, or quickly.

Hearing: Perceiving the nature of sounds at normal speaking levels with or without correction, and having the ability to receive detailed information through oral communication, and making fine discriminations in sound.

The worker is required to have close visual acuity to perform an activity such as: preparing and analyzing data and figures; transcribing; viewing a computer terminal; extensive reading.

The worker is subject to inside environmental conditions: Protection from weather conditions but not necessarily from temperature changes.

Why KCL? With our roots in Boise, ID, we've grown into a remote company with employees located across the United States. We're a team focused on hard work, humility, and transparency. We believe in the power of community and the magic of friendship that created KCL so, for us, everything we do is people-first.

If you're a motivated self-starter with a curiosity for B2B marketing and a desire to learn and grow in a fast-paced environment, we’d love to hear from you. Join our team to support impactful campaigns, collaborate across departments, and help drive lead generation, brand awareness, and business growth alongside the Sales and Marketing teams.

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