Field Marketing Manager, Asia

See yourself at Twilio

Join the team as our next Field Marketing Manager in Asia

About the job

Twilio is growing rapidly and seeking a Field Marketing Manager for our Asia GTM operation. As the Field Marketing manager for Asia you will report to Twilio’s VP of Marketing APJ and be responsible for driving marketing strategy across all areas of the funnel as well as partnering closely with sales to ensure pipeline creation and revenue goals are met. 

Twilio is growing rapidly and Asia represents one of our key markers within the APJ region and this role will be responsible for helping design, scale and execute our demand creation activities with Asia. You’ll be working closely with the regional demand creation marketing team so you can leverage our global and regional GTM programs and campaigns to drive pipeline creation, acceleration, and closing engagements to ensure we are able to meet our pipeline and revenue goals. 

The challenge

This key role will see you help lead our marketing teams entire Brand-to-Revenue GTM efforts in Asia and act as a key interlock point into our regional and global marketing teams. You’ll directly impact Twilio business success by partnering closely with regional marketing and the Asia field sales leadership to ensure quality of ToFU & MoFU leads flowing from our regional programs and campaigns is being achieved and maitained. You will also oversee the creation of MoFu and BoFu pipeline acceleration programs.

As an emerging leader, you are a creative and critical thinker, an adept communicator, and have the organisational skills to manage a variety of concurrently running projects and programs that will drive the business through thought leadership, sales opportunity generation, and overall sales and marketing.

You will help design, execute, manage, and track the success of a variety of Asia field marketing brand-to-revenue campaigns and programs including, but not limited to, PR and communication programs, digital marketing strategy, event marketing strategy,  outbound prospecting campaigns and partner marketing programs.

Responsibilities

Twilio seeks a Field Marketing Manager who lives the Twilio Magic and has a track record of achievement in building and operating brand-to-revenue GTM programs. The desired individual will:

• Develop and manage field marketing programs to drive opportunity generation and pipeline acceleration including, but not limited to field marketing programs, joint field marketing events, digital events/activities, sales collateral, and outbound prospecting campaigns.
• Work cross-functionally with the APJ Demand Creation marketing HUB to ensure the Twilio go-to-market strategy and messaging aligns with field marketing programs.
• Prioritise market and segment needs leveraging data and identifying what is working and/or not working in current demand creation marketing plans. Understand product strategy and roadmap as well as sales needs for ensuring relevance and need when prioritising marketing campaigns, content, and activities.
• Lead the Asia Demand Creation Marketing plan as well as provide input into regional and global roadmaps for technical systems (such as a marketing tech stack) and Web Localisation always representing APJ customer and developer needs.
• Optimise Asia demand creation activities including, but not limited to: lead nurture programs, paid media, digital and physical events, account-based marketing, partner marketing programs, and outbound prospecting campaigns. 
• Identify opportunities to improve marketing effectiveness through better targeting and improved processes. 
• Work closely with regional PR, regional Demand Creation HUB, regional product marketing teams to ensure we’re delivering the right volume and quality of leads. 
• Collaborate with the Marketing Operations team to manage our marketing automation and CRM tools. 
• Work closely with internal stakeholders, content providers, and 3rd party vendors to execute and monitor marketing program performance. 
• ​​Analyse campaign, program and tactic performance of field marketing activities and establish a regular reporting & communications cadence with key stakeholders on Asia field marketing efforts.
• Serve as a marketing business partner to the sales organisation by gathering sentiments and feedback from the field to communicate back to corporate marketing.

Qualifications 

Twilio values diverse experiences from all kinds of industries, and we encourage everyone who meets the required qualifications to apply. If your career is just starting or hasn't followed a traditional path, don't let that stop you from considering Twilio. We are always looking for people who will bring something new to the table!

Required:

• At least 4 - 8 years experience in B2B demand generation and/or marketing field marketing in Asia
• Proven success in designing, executing and optimising demand creation programs/campaigns/tactics that drive pipeline, deal acceleration, and bookings within the Asiaese market. 
• Excellent relationship, partnering, and collaboration skills, and experience working cross-functionally with a sales organization.
• Experience with account-based marketing programs. 
• Have worked closely with an SDR/BDR team and understand how to support and accelerate them. 
• Ability to analyze & interpret metrics around demand generation performance and adjust strategy accordingly. 
• Ability to successfully implement new initiatives and projects. 
• Proficient with marketing automation (Marketo) and CRM (Salesforce) tools. 
• Familiarity with Twilio’s is a plus. 
• Ability to work collaboratively across internal and external teams in a decentralized work environment. 
• Willingness to travel up to 30%. 
• Native or business fluency in Mandarin (speaking and writing) is desired to work with the Mandarin speaking customers.

Location

This role will be based in remote Singapore

Travel 

We prioritize connection and opportunities to build relationships with our customers and each other. For this role, approximately 30% travel is anticipated to help you connect in-person in a meaningful way. 

What We Offer

There are many benefits to working at Twilio, including, in addition to competitive pay, things like generous time-off, ample parental and wellness leave, healthcare, a retirement savings program, and much more. Offerings vary by location.