Senior Google PPC Specialist

About Us:

We are a parent company that represents four DTC brands, each catering to different niches within the e-commerce industry. At emater, we specialize in providing end-to-end solutions, covering every aspect of e-commerce from A to Z. Our dedicated team is committed to delivering excellence in all areas, including product development, customer satisfaction, and upholding the highest standards that meet and even surpass the bars set by industry giants.

As part of our expanding marketing team, we’re looking for a talented Senior Google PPC Specialist to join us in driving impactful campaigns across Google Ads and YouTube.

Key Responsibilities:

• Manage and execute large-scale PPC campaigns, with a primary focus on Google Ads, YouTube and native advertising.
  
  
• Develop and implement comprehensive campaign architecture, ensuring alignment with marketing goals and budget.
  
  
• Monitor, analyze, and optimize PPC campaign performance to achieve KPIs, including CPC, ROAS, and conversion rates.
  
  
• Conduct in-depth keyword research, ad copy testing, and A/B testing to improve campaign efficiency.
  
  
• Utilize advanced targeting techniques to maximize campaign reach, especially on YouTube and Google's Display Network.
  
  
• Deliver regular performance reports, offering actionable insights and recommendations for optimization.
  
  
• Collaborate closely with cross-functional teams to align PPC strategies with overall business objectives.
  
  
• Stay up to date with the latest trends and best practices in PPC, Google Ads, YouTube marketing, and digital advertising.
  
  

Qualifications:

• Minimum 4 years of experience managing PPC campaigns on Google Ads, particularly for YouTube advertising.
  
  
• Proven success in executing large-scale performance campaigns and consistently meeting/exceeding KPIs.
  
  
• Experience working in online marketing companies or digital marketing agencies.
  
  
• Familiarity with the ad creation process and experience working directly with creative teams.
  
  
• Strong understanding of Google Ads, YouTube Ads, and Google Analytics.
  
  
• Experience with Google Display Network, Remarketing, and Google Shopping.
  
  
• Excellent analytical skills, with the ability to interpret data and derive actionable insights.
  
  
• Proficiency in Microsoft Excel for reporting, budget management, and campaign analysis.
  
  
• High-level proficiency in English, both written and verbal, with the ability to clearly communicate complex concepts.
  
  
• Strong attention to detail and troubleshooting skills.
  
  
• Ability to work independently and collaborate effectively within a team.