Marketing Automation Manager

We exist for workers and their employers -- who are the backbone of our economy.  That is where Centivo comes in -- our mission is to bring affordable, high-quality healthcare to the millions who struggle to pay their healthcare bills.

Centivo is looking for a Marketing Automation Manager to join our marketing operations team. In this role, you’ll be a hands-on expert for HubSpot, helping execute and optimize campaigns that drive engagement and pipeline. You'll support demand generation, campaign tracking, and performance reporting while ensuring our marketing automation efforts run smoothly and follow best practices. 
 
You'll also serve as the main marketing operations point of contact for the growth and field marketing teams to help manage deadlines, coordinate execution, and track progress in Jira. 

Key Responsibilities :

• Own and manage HubSpot as our marketing automation platform   

• Build and maintain landing pages, emails, and marketing workflows   

• Execute database segmentation for targeted campaigns   

• Track campaign performance and generate basic reporting for stakeholders   

• Create and manage Salesforce campaigns in alignment with marketing activities   

• Act as the main marketing ops Jira task owner for work related to marketing campaigns 

• Coordinate across growth and field marketing teams to manage timelines, intake requests, and task statuses in Jira   

• Support social media and paid advertising efforts through cross-functional collaboration   

• Upload and manage contact lists and campaign associations in HubSpot   
  Contribute to marketing operations documentation and process improvements   

• Assist in A/B testing, campaign optimization, and asset creation   

• Maintain organized, scalable marketing automation systems 

Qualifications:

• 2–4 years of hands-on experience with HubSpot (required)   

• Experience managing projects and campaign workflows in Jira or another project management system (required)   

• Familiarity with Salesforce Campaigns and lead/contact management   

• Experience building marketing assets: landing pages, emails, workflows   

• Strong attention to detail and process-oriented mindset   

• Basic reporting and analysis skills to track campaign effectiveness   

• Comfortable working cross-functionally with content, growth, and digital teams   

• Bonus: Experience with A/B testing, paid media integration, or HTML/CSS 

What You'll Bring :

• Curiosity and eagerness to optimize how we execute campaigns   

• A knack for making complex systems work efficiently   

• Proactive communication and project management skills   

• Team-player attitude with a drive to learn and grow   

• Passion for marketing technology and demand generation 

Work Location:

This position is remote

Centivo Values:

• Resilient – This is wicked hard. There is no easy button for healthcare affordability. Luckily, the mission makes it worth it and sustains us when things are tough. Being resilient ensures we don’t give up.

• Uncommon - The status quo stinks so we had to go out and build something better. We know the healthcare system. It isn't working for members, employers, and providers. So we're building it from scratch, from the ground up. Our focus is on making things better for them while also improving clinical results - which is bold and uncommon.

• Positive – We care about each other. It takes energy to do hard stuff, build something better and to be resilient and unconventional while doing it. Because of that, we make sure we give kudos freely and feedback with care. When our tank gets low, a team member is there to be a source of new energy. We celebrate together. We are supportive, generous, humble, and positive.

Who we are:

Centivo is an innovative health plan for self-funded employers on a mission to bring affordable, high-quality healthcare to the millions who struggle to pay their healthcare bills. Anchored around a primary care based ACO model, Centivo saves employers 15 to 30 percent compared to traditional insurance carriers. Employees also realize significant savings through our free primary care (including virtual), predictable copay and no-deductible benefit plan design. Centivo works with employers ranging in size from 51 employees to Fortune 500 companies. For more information, visit centivo.com.

Headquartered in Buffalo, NY with offices in New York City and Buffalo, Centivo is backed by leading healthcare and technology investors, including a recent round of investment from Morgan Health, a business unit of JPMorgan Chase & Co.