Marketing Strategist

About Us

The Company: Dotdigital is a thriving global community of passionate, dedicated professionals, committed to the collective success of the organization and its clients. Our core principles of innovation, teamwork, and client-focused solutions drive us to approach challenges with a growth mindset and take ownership of our work. At Dotdigital, collaboration and curiosity pave the way for meaningful connections and learning opportunities with diverse peers. Our work environment encourages knowledge sharing, fosters exploration, and cherishes creative ideas. Combined, these guide us towards a shared vision in which brands around the world exceed customer expectations through the adoption of responsible marketing practices.

The Product: Dotdigital is an all-in-one customer experience and data platform (CXDP) that empowers marketing teams to exceed customer expectations with highly personalized cross-channel journeys. With Dotdigital, marketers can seamlessly unify, enrich, and segment customer data. Breaking down data silos, Dotdigital streamlines decision-making and paves the way for marketing creativity that delivers customer engagement at scale. With powerful AI capabilities, Dotdigital makes it easy to automate deeply personalized experiences across web, email, SMS, WhatsApp, chat, push, social, ads, and more.

About the Role

Dotdigital is seeking a Marketing Strategist to join our Professional Services team in the Americas region. The role will focus on driving maximum adoption of Dotdigital’s personalization tools. The Marketing Strategist should have a strong background in digital marketing, and creating seamless experiences across websites, email, mobile apps, SMS and ads for stronger engagement and sales. The successful candidate will need to learn about various facets of e-commerce technology and email marketing to ensure customers are using our platform to its fullest potential.

• Drive Customer Success through daily outbound calls and emails

• Review and understand varying customer setups to deliver best practice advice and guidance

• Assist in influencing future lifetime value through higher product adoption, roadmap implementation, customer satisfaction, and overall health

• Review, analyze, & action on available customer data

• Proactively identify opportunities & risk within customer base

• Identify use cases and help drive adoption within the customer base

• Brief colleagues in other teams to help deliver larger or more complex pieces of work

• Work with the other members of our Professional Services, Sales and Customer Success teams

• Provide help and advice to customers using Dotdigital’s products and services

About You

Required

• 2-3 years’ experience in a client facing role in a digital environment

• Experience working in a digital or email marketing role

• Knowledge of email marketing, web analytics, e-commerce platforms or wider exposure to the web

• An analytical thinker who can translate complex data and develop simple solutions

• Basic understanding of HTML, CSS, and JavaScript

• Ability to work to tight deadlines with changing priorities

• Ability to manage multiple projects simultaneously

• Fantastic attention to detail – especially when working under time pressure

• Hard working, enthusiastic, passionate about digital marketing

• Proactive and confident, and able to build credible relationships with clients and their agencies

• Strong oral and written communication skills

Beneficial

• Experience using or exposure to Salesforce CRM, Microsoft Dynamics, Adobe Commerce (Magento), Shopify or Salesforce Commerce Cloud

• Monday.com or project management tools knowledge

• Working in a SaaS environment

• Strong PowerPoint skills

• Prior experience working with or exposure to JavaScript

• Bilingual in English/Spanish

Why Us

Don’t just take our word for it - hear what your future colleagues have to say about working in our team:

“Dotdigital has an extremely positive work culture that encourages collaboration and supports your individual growth. This company has been instrumental in my career's development.” - Brianna, Marketing Strategist

Interview Process

• 15-minute Screening Call with Team Talent
• 1st stage: 30 min Zoom interview with our Director of Customer Success & Professional Services
• 2nd stage: 30 min Zoom interview with Solutions Consultant
• Final stage: 1 hour Zoom interview, inc. task with the Director of Customer
  Success & Professional Services, General Manager – Americas and Marketing Strategist

Some of Our Global Benefits

• Parental leave
• Medical benefits
• Paid sick leave
• Dotdigital day
• Share reward
• Wellbeing reward
• Wellbeing Days
• Loyalty reward

DEI commitment

As an equal opportunities employer we are committed to equality in all its practices with regard to race, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, or sexual orientation. If you have any additional requirements or adjustments to assist an application then please don't hesitate to contact us and advise us how we can best support you.

Legal statement

No agencies/recruiters please. We are only accepting applications directly from the applicants. If you are a recruiter, please refrain from reaching out to our staff about this position. Anything contrary will be treated as unsolicited approach under the applicable data protection law.