ABM/Demand Gen Campaign Specialist

extra holidays
Work set-up: 
Full Remote
Contract: 
Full time
Experience: 
Mid-level (2-5 years)
Work from: 
India

Offer summary

Qualifications:

2+ years of experience in demand generation and campaign management, preferably in a B2B SaaS environment., Hands-on experience with campaign tools such as HubSpot, LinkedIn Ads, and Smartleads., Strong understanding of B2B buying cycles and key personas, especially technical decision-makers., Excellent collaboration skills with cross-functional teams including Sales, Product, and Marketing..

Key responsibilities:

  • Build and execute full-funnel campaigns targeting high-value accounts using various channels.
  • Own campaign setup, execution, and performance tracking using tools like HubSpot and Salesforce.
  • Collaborate with SDRs and AEs to create coordinated plays that enhance engagement and conversion rates.
  • Report on campaign effectiveness using key performance indicators such as engagement rate and pipeline influenced.

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Sprinto Scaleup https://www.sprinto.com
201 - 500 Employees
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Job description

As an ABM/Demand Gen Campaign Specialist, you’ll take charge of executing targeted campaigns that convert key accounts and ICPs into a high-intent pipeline. You’ll work closely with Sales, Product Marketing, and Marketops to craft campaigns that move the needle—from early-stage engagement to sales-ready conversations.

This is your chance to operationalize ABM with a full stack of tools and all teams involved—infuse precision into demand generation and building scalable playbooks that align with sales-led GTM motions.

YOUR IMPACT
  • Build and execute full-funnel campaigns targeted at high-value accounts using channels like email, paid media, LinkedIn, and outbound sales collaboration
  • Work with Sales & Product to test segmentation logic and personalization strategies across personas, industries, and buying stages
  • Own campaign setup, execution, and performance tracking using HubSpot, Salesforce, and other martech tools
  • Partner with SDRs and AEs to create coordinated plays that increase engagement and conversion
  • Collaborate with content, design, and product marketing to develop tailored messaging and assets
  • Launch A/B tests across copy, creatives, and channels to optimize campaign performance
  • Track account engagement and funnel progression to surface timely insights and refine targeting
  • Report on campaign effectiveness using KPIs like pipeline influenced, engagement rate, and CAC

    • YOU BRING
  • 2+ years of experience in demand-gen related - campaign management roles, ideally in a B2B SaaS environment
  • Hands-on experience with campaign tools like HubSpot, Smartleads, LinkedIn Ads, and Clearbit
  • Familiarity with sales-led funnel strategies
  • Deep understanding of B2B buying cycles, key personas (especially technical decision-makers), and ICP-driven marketing
  • Strong cross-functional collaboration skills with Sales, Product, and Marketing teams
  • Proven ability to work autonomously in fast-paced, high-growth environments
  • Metrics-obsessed mindset—you test, learn, and optimize relentlessly

    • WE OFFER
  • Remote-first culture
  • Comprehensive health benefits
  • Workstation and device allowances
  • Professional development budget
  • The chance to build and scale ABM strategy from scratch
    • Marketing_POD

    Required profile

    Experience

    Level of experience: Mid-level (2-5 years)
    Spoken language(s):
    English
    Check out the description to know which languages are mandatory.

    Hard Skills

    Demand GenerationOracle B2BCampaign ManagementHubSpot CRMSalesforceLinkedIn RecruiterConnected Devices

    Other Skills

    • Collaboration
    Are you interested?

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