Marketing Technology (MarTech) Architecture Lead

Marketing Technology (MarTech) Architecture Lead
Remote
Duration: 6 months

READ THE MUST QUALIFICATIONS. MAKE SURE ITS ALL ON THE RESUME. COMMUNICATION SKILLS MUST BE 10/10

Description:

This role is central to supporting Client's strategic program: Powering Acceleration, a multi-year initiative to drive pipeline growth, new logo acquisition, and accelerate lifecycle marketing through bold investments in digital transformation, experience design, and innovation enablement. You'll shape architecture that not only powers today's performance, but scales with the future of our digital strategy.

Key Responsibilities:

Serve as the marketing technology architecture lead for the Powering Acceleration initiative, delivering enterprise-scale solutions aligned to:
Pipeline acceleration through self-serve experiences and lifecycle automation
Industry Cluster Digital Immersion for segmented GTM alignment
Enablement of AI On-Prem Launch and LOB access for demand programs
Developer innovation support and technology discovery across the DXP stack
Quick Start solution expansion to reduce time-to-value for demand generation
Lead the development of marketing capability models, solution architectures, and implementation roadmaps that support a multi-year investment cycle (FY25 exploration, FY26 execution).
Architect and rationalize the Martech ecosystem, including CRM, CDPs, MAP, CMS, and analytics platforms, to drive strategic alignment and marketing agility.
Support a modernized Customer Identity and Access Management (CIAM) solution that enables a unified and personalized experience across the customer lifecycle.
Collaborate across marketing, IT, digital product teams, and line-of-business leaders to define architecture requirements, support discovery efforts, and align technical delivery with GTM goals.
Identify and integrate new tools and platforms that enable seamless digital experiences and support asset distribution at scale across the customer lifecycle.
Establish and govern marketing architecture reference models, data flow designs, and solution blueprints that align to Clients's broader enterprise architecture standards.
Evaluate technology options to accelerate innovation and provide consultative guidance on investments that impact pipeline generation and lifecycle acceleration.
Present solution strategies to executive stakeholders, articulating the connection between technical investments and business outcomes.
Ensure data compliance, marketing privacy standards, and integration across campaign workflows and analytics environments.

MUST Qualifications:-

Bachelor's or Master's degree in Marketing Technology, Computer Science, or related field.
10+ years in enterprise or solution architecture, with 5+ years focused on Martech, DXP, or digital engagement platforms.
Deep experience in designing and executing marketing technology strategies for pipeline generation, experience orchestration, and CIAM solutions and digital engagement.
Expertise in tools such as Salesforce Marketing Cloud, Adobe Experience Manager, Marketo, HubSpot, Segment, and analytics platforms.
Proven ability to lead multi-year digital transformation programs aligned to pipeline growth and lifecycle engagement.
Skilled in architecture frameworks (TOGAF, Agile, ITIL) and cross-functional solutioning.
Excellent communication, storytelling, and stakeholder influence abilities—particularly with senior leaders.