Offer summary

Qualifications:

10+ years in marketing, with 5+ years in senior leadership roles, Experience in private equity-backed or high-growth B2C companies, Strong foundation in performance marketing across digital and traditional channels, Bachelor’s degree required; MBA preferred..

Key responsibilities:

Define and lead a comprehensive marketing strategy aligned with business objectives

Oversee execution of cross-channel performance marketing campaigns

Lead customer segmentation strategy across multiple brands

Own brand positioning and manage a ~$10M annual marketing budget.

Job description

Our client is private equity backed company who is looking for a Head of Marketing with multi brand B2C experience. Details below...
About the Role

We are leading a confidential search for an executive level Head of Marketing to join a dynamic, private equity–backed portfolio of consumer brands. The Head of Marketing will play a critical role on the executive leadership team and will be responsible for designing and executing a scalable, data-driven marketing strategy that accelerates growth across a multi-brand B2C ecosystem.

This role calls for a hands-on, strategic marketing leader with deep experience in performance marketing, customer segmentation, and brand management — across both online and offline channels. The ideal candidate is comfortable managing complexity, has experience in multibrand environments, and thrives in a fast-paced, evolving organization.

What You’ll Do

Define and lead a comprehensive marketing strategy aligned with business and revenue objectives
Oversee the execution of cross-channel performance marketing campaigns to drive customer acquisition, engagement, and retention
Lead customer segmentation strategy across multiple brands and categories
Own brand positioning, messaging, and consistency across 8+ consumer-facing brands
Establish and track KPIs tied to revenue, marketing ROI, and customer behavior
Leverage AI, data, and automation tools to improve marketing productivity and velocity
Lead and develop a high-performing team (20–40 people) across brand, digital, and product marketing
Collaborate cross-functionally with sales, product, and executive teams to align on strategic goals
Own and manage a ~$10M annual marketing/advertising budget

What We’re Looking For

10+ years in marketing, with 5+ years in senior leadership roles
Experience in private equity–backed or high-growth B2C companies
Strong foundation in performance marketing, across both digital and traditional channels
Experience managing complex, multi-brand portfolios in B2C/e-commerce
Hands-on expertise with Google Analytics, HubSpot, Salesforce Marketing Cloud, and marketing automation tools
Data-driven mindset with deep understanding of A/B testing, customer segmentation, and campaign optimization
Proven success leading large marketing teams and managing significant budgets ($10M+)
Excellent cross-functional collaboration, communication, and executive presence
Bachelor’s degree required; MBA preferred

Key Competencies