Offer summary

Qualifications:

5+ years of experience in business development, influencer marketing, or affiliate partnerships, preferably in crypto or fintech., Proven success in managing teams and leading cross-functional initiatives in high-growth environments., Strong analytical skills with experience in optimizing campaigns through data analysis., Fluent in Spanish and English with excellent communication and leadership abilities..

Key responsibilities:

Lead the KOL and affiliate marketing strategy across LATAM to drive user acquisition and brand awareness.

Manage and coach a team of Business Developers focused on KOL partnerships and influencer marketing.

Identify and build relationships with top-tier influencers and affiliate networks.

Collaborate with internal teams to launch integrated campaigns and optimize KOL and affiliate performance.

Job description

Who We Are

At OKX, we believe that the future will be reshaped by crypto, and ultimately contribute to every individual's freedom. OKX is a leading crypto exchange, and the developer of OKX Wallet, giving millions access to crypto trading and decentralized crypto applications (dApps). OKX is also a trusted brand by hundreds of large institutions seeking access to crypto markets. We are safe and reliable, backed by our Proof of Reserves. Across our multiple offices globally, we are united by our core principles: We Before Me, Do the Right Thing, and Get Things Done. These shared values drive our culture, shape our processes, and foster a friendly, rewarding, and diverse environment for every OK-er. OKX is part of OKG, a group that brings the value of Blockchain to users around the world, through our leading products OKX, OKX Wallet, OKLink and more.

About the Opportunity

We are seeking an experienced and strategic Senior Business Development Manager to lead our LATAM influencer and affiliate growth initiatives. This person will manage a team of business developers, oversee key partner relationships, and drive scalable strategies for user acquisition and brand awareness through KOLs, communities, and affiliates. This is a pivotal role that requires both hands-on execution and high-level planning.

What You’ll Be Doing

Own and lead the KOL and affiliate marketing strategy across LATAM, aligned with overall regional growth objectives.
Manage, coach, and grow a team of Business Developers focused on KOL partnerships, influencer marketing, and affiliate acquisition.
Identify and build high-impact relationships with top-tier influencers, crypto communities, and affiliate networks.
Design and oversee localized, data-driven influencer campaigns to drive user growth and brand visibility.
Collaborate with internal stakeholders (Growth, Product, Brand, Legal, Ops) to launch integrated campaigns and ensure alignment across functions.
Optimize KOL and affiliate performance using campaign analytics and performance dashboards.
Develop scalable onboarding, engagement, and performance tracking processes for new KOLs and affiliates.
Continuously monitor market trends, competitor activity, and user behavior to identify new opportunities and improve strategy.

What We Look For In You

5+ years of experience in business development, influencer marketing, or affiliate partnerships—preferably in crypto, fintech, or tech.
Proven success managing teams and leading cross-functional initiatives in a high-growth environment.
In-depth knowledge of KOL and affiliate acquisition channels, metrics, and best practices.
Strong analytical mindset with experience optimizing campaigns through data and performance analysis.
Deep understanding of the LATAM crypto landscape and key players in the space.
Fluent in Spanish and English
Excellent communication, negotiation, and leadership skills.
Ability to thrive in a remote, fast-paced, and globally distributed team.

Nice to Haves

Experience with tools like Google Analytics, PartnerStack, or other affiliate/KOL management platforms.
Previous experience scaling influencer or ambassador programs in new markets.
Passion for blockchain, DeFi, and crypto communities.