CRM Analyst

Discover Your Future with Embry-Riddle Aeronautical University!  

Embry-Riddle: A Global Leader in Aviation and Aerospace  

With vibrant campuses in Daytona Beach, FL and Prescott, AZ, plus a Worldwide network across approximately 120 locations, Embry-Riddle stands as the world’s largest aviation and aerospace university. For over 95 years, we've been pioneering education in STEM fields, serving over 11,600 residential students and 19,200 globally in the 2023-24 academic year with cutting-edge programs in Applied Science, Aviation, Business, Technology, Engineering, Safety, Security, and Space.  

Perks Await You at Embry-Riddle! 

• Generous Time Off: Enjoy 18 days of personal leave in your first year, plus 9+ paid holidays, including the day after Thanksgiving and the week between Christmas Eve and New Year's Day.  

• Health Benefits: Access comprehensive medical, dental, and vision coverage, wellness programs, and fitness memberships. Flexible spending and health savings accounts help you manage healthcare costs. 

• Tuition Coverage: Get 100% tuition coverage for one undergraduate and one graduate degree. Your spouse and dependent children up to age 26 are eligible for 100% coverage for undergraduate tuition and 80% for graduate tuition. 

• Retirement Contributions: ERAU contributes 6% of your base salary to your retirement plan annually, plus a 4% matching contribution, with no vesting period. 

Embry-Riddle is committed to fostering a workplace where all individuals are valued and respected. We strive to ensure that all faculty, staff, and students are treated fairly and provided equal opportunities for employment, advancement, compensation, training, and other benefits of employment. Embry‑Riddle is strongly opposed to discrimination and harassment, and such behavior is prohibited by university policy. Embry‑Riddle does not discriminate on the basis of race, color, national origin, sex, disability, veteran status, predisposing genetic characteristics, age, religion, or pregnancy status, or any other status protected by federal, state, or local law, in its employment, educational programs, admissions policies, financial aid, or other school-administered programs or activities. For further information, please visit our website.  

Opportunity:   

Join the Aviation and Aerospace vanguard!  

Step into a dynamic role with Embry Riddle Aeronautical University, where innovation meets opportunity. Be part of a leading institution that’s at the forefront of aviation, aerospace, and STEM education. We offer an exciting environment, cutting-edge projects, and the chance to influence tomorrow. Ready to make a difference? Take flight with Embry-Riddle and explore this diverse career opportunity today.  

The CRM Analyst is a vital member of the enrollment marketing team responsible for analysis, configuration and testing of the Customer Relationship Management (CRM) systems (Salesforce, Marketing Cloud). They serve as the subject matter expert for Enrollment Marketing’s usage of the CRM, including the distribution of printed marketing materials, the prospective student email communication flows, and the collection of leads from and audiences for paid digital marketing efforts, technical support for text messaging, and event communication support.

Responsibilities include the following:

· Build and schedule email communication flows directed at prospective students, applicants, and other stakeholders/influencers in the student decision making process.

· Recommend and implement email communication strategies related to segmentation, personalization, dynamic content inclusion, data extensions and entrance/exit criteria.

· Build and maintain Salesforce dashboards and other data visualization materials to business decision-making by Enrollment Marketing and Enrollment Management.

· Process incoming and outgoing CRM data loads/exchanges with various third-party vendors.

· Create digital advertising audiences and manage updates.

· Provide technical and scheduling support for SMS messaging.

· Perform weekly quality assurance checks of communication flows, alerting the IT CRM team to issues as necessary.

· Monitor system data to identify anomalies and to proactively identify and troubleshoot potential issues and solutions.