Lifecycle Marketing Manager

About the Lifecycle Marketing Team

The Lifecycle Marketing Team at Thumbtack is dedicated to delivering personalized, data-driven experiences that engage, convert, and retain our pros and consumers. We leverage cutting-edge marketing technology and automation to create seamless, impactful journeys across channels like email, SMS, push notifications, and in-app messaging. Our team thrives on collaboration and innovation, working cross-functionally to optimize customer interactions and drive business growth. By focusing on scalability and personalization, we ensure that every message adds value, enhances the customer experience, and aligns with Thumbtack’s mission to simplify how people care for their homes.

About the Role

We are looking for an individual contributor Lifecycle Marketing Manager who will support and optimize our lifecycle marketing programs. This role involves managing a range of moderate to large-scale projects. The ideal candidate will be a proactive and analytical marketer who thrives in a fast-paced environment and can work autonomously while escalating more complex challenges as needed.

In this role, you will execute and refine lifecycle marketing campaigns across email, push notifications, and in-app messaging. You will optimize message frequency and targeting, leverage experimentation to improve performance, and ensure our marketing programs provide a seamless and personalized customer experience while driving key business outcomes.

What you’ll do

• Manage and optimize lifecycle marketing programs across email, push, and in-app messaging.
• Execute A/B tests and experimentation to improve campaign performance and customer engagement.
• Analyze campaign performance metrics, identify trends, and provide actionable insights to refine messaging, timing, and targeting.
• Support the development and refinement of campaign ideas, working closely with creative and technical teams.
• Implement audience segmentation strategies to personalize customer journeys.
• Deploy and optimize campaigns with limited guidance, proactively identifying inefficiencies and improving processes.
• Contribute to lifecycle marketing strategy discussions and support campaign planning and execution.
• Review dashboards, summarize results, and use data to inform decision-making and strategy adjustments.
• Manage small projects or process improvements, proactively anticipating challenges and taking ownership of deliverables.
• Collaborate effectively with cross-functional partners, providing updates and engaging professionally in discussions.

In order to be successful, you must bring

• 3-5 years of experience in Lifecycle Marketing, CRM, or related marketing roles.
• Hands-on experience managing lifecycle campaigns, including email, push, and in-app messaging.
• Strong understanding of audience segmentation, personalization, and lifecycle marketing best practices.
• Experience running A/B tests and using data-driven insights to optimize campaigns.
• Strong analytical skills, with the ability to interpret campaign performance metrics and recommend optimizations.
• Ability to manage multiple projects and deadlines in a fast-paced, collaborative environment.
• Proactive problem-solver with attention to detail and a continuous improvement mindset.
• Strong communication skills, with the ability to present insights and recommendations clearly to stakeholders.