Senior Field Marketing Manager - Public Sector & Financial Services

The Team:

The North America marketing team fuels customer success and market growth by building and increasing brand awareness, accelerating pipeline -- both independently and with our partners -- and cultivating a customer community of change makers.  We amplify success stories through targeted campaigns and customer advocacy and drive engagement across industries, personas, and the entire customer journey, from prospecting to renewals. 

This dynamic team, led by the VP of North America Marketing, includes Field Marketing, Partner Marketing, Customer Advocacy, and our Executive Briefing Center. As part of the GTM marketing organization, we thrive on cross-functional collaboration - working as one team, solving complex challenges, bringing innovative ideas to life, and creating customer value. This role reports directly to the Head of North America Industry Field Marketing. 

At Celonis, we empower our people to do their best work, embrace a growth mindset, and build meaningful careers in a fast-paced, transformative environment.

The Role:

Field marketing acts as the ‘CMO’ of their industry, providing an end-to-end view of how marketing attracts, educates, engages, and converts the audience at scale. This pivotal role requires a strategic leader who can build and accelerate demand within the Public Sector and Financial Services. You will collaborate closely with GTM leaders, and global marketing teams to achieve ambitious pipeline and revenue goals.

The work you’ll do:

• Build the yearly industry demand generation plan, working closely with North America sales leaders to understand business goals and drive execution of marketing programs thru all contributors: account executives, business development  representatives, partners, digital marketing and global programs team
• Design and execute strategic marketing campaigns across a broad mix of tactics that achieve pipeline goals
• Evaluating and selecting key industry events and roundtables for participation; owning the event strategy from creation to execution
• Designing and executing Celonis-hosted webinars and in-person events to reach prospects and customers
• Creating new programs for account-based marketing and pipeline acceleration
• Scale demand creation with partners, leveraging their expertise to increase awareness, create pipeline and support the adoption of partner campaign toolkits
• Collaborate with the global digital marketing team to execute campaigns via digital channels (email, LinkedIn, etc.)
• Collaborate with partner marketing to scale demand creation with partners, leveraging their expertise to increase awareness and create pipeline
• Work in tandem with global campaigns team to leverage and adapt global campaigns for use in Public Sector and Financial Services industry marketing
• Work cross-functionally to create campaigns-in-a-box for Public Sector and Financial Services specific use cases that are not covered by the global campaigns team. 
• Work with corporate marketing and go-to-market teams to plan and host our flagship Process Intelligence event series to accelerate existing opportunities, generate new pipeline, and deepen our existing customer relationships.
• Enable the Public Sector and Financial Services sales, BDR and partner teams on campaigns, key messages, and marketing programs
• Lead demand generation reporting using marketing analytics to drive corrective action if needed to achieve demand generation targets of the territory or market and establish a regular reporting cadence with marketing and sales counterparts
• Effectively spend marketing budget to drive new pipeline creation and accelerate pipeline and assess on an ongoing basis campaign effectiveness and ROI

The qualifications you need:

• 7+ years experience in B2B Demand Generation or Field Marketing positions
• Degree in marketing, communications, business, or related field
• Proven track record of working with sales, partner teams, and customer success teams to create and execute campaigns that drive pipeline
• Experience marketing to the Public Sector preferred 
• Knowledge of best practices in modern marketing: persona-centric demand generation, marketing automation, pipeline acceleration, demand generation funnel, etc.
• Proven track record of using a wide variety of tactics like influencer networks, industry association partnership, account-based marketing, events, digital, email and partner marketing to drive demand
• Ability to think strategically, prioritize tasks, execute with attention to detail, and consistently meet deadlines
• Experience in Marketing Automation, Salesforce.com
• Energetic, high performer with a willingness to take initiative and be resourceful
• Creative thinker who is adept at working on multiple projects simultaneously in a fast-paced environment, and comfortable adding new ideas 
• Excellent presentation skills and confidence in communicating with senior-level sales VPs
• Note: Travel will be required, approx 30% of the time