Marketing Automation Manager

We’re looking for a Marketing Automation Manager to join a company that takes performance marketing seriously and is now scaling up its efforts in lifecycle marketing. You’ll take ownership of campaign flows, nurturing funnels, segmentation, and automation — helping convert more leads into long-term users.

This is a great fit for someone who’s analytical and creative, thrives on results, and enjoys collaborating across content, product, and sales teams.

🏢 About the Company

Our client is a B2B SaaS platform with 300+ employees across Europe and North America. The product helps enterprise companies streamline operations and onboarding — and it’s growing fast.

With a strong brand, clear value proposition, and a growing marketing team, they’re now looking to step up their automation game and are building out their lifecycle team accordingly.

🎯 The Role

You’ll be part of the central marketing team and work closely with the Head of Growth, Content Manager, and Sales team. You’ll own the systems and strategy behind automating key user journeys, onboarding, retention, and reactivation.

Responsibilities

• Plan, build, and optimize multi-step campaigns across email and SMS
• Set up audience segmentation, lead scoring, and trigger-based journeys
• Align with sales and content to deliver timely, relevant communication
• Monitor performance and run A/B tests across flows
• Manage tools like HubSpot and Salesforce, including integrations

Tools & Stack

• HubSpot (core platform)
• Salesforce (sales enablement)
• Segment + Google Analytics
• Notion + Slack + Asana for internal coordination

🙋‍♀️ Who We’re Looking For

• 3+ years of experience in marketing automation or CRM strategy
• Solid hands-on experience with HubSpot or a similar tool
• Data-driven and detail-oriented
• Able to translate customer journeys into campaign flows
• Comfortable taking ownership and collaborating cross-functionally
• Bonus: experience in SaaS or working with technical products

✨ Why Join?

• Be part of a company where marketing automation plays a key role in growth
• Own your area — with full trust and freedom to execute
• Collaborate with smart, kind, and experienced marketers
• Join a remote team that’s structured yet flexible

Perks & benefits include:

• Fully remote setup and flexible working hours
• Annual learning budget and training access
• Laptop, tech, and home office support
• 30 vacation days
• Annual in-person marketing team summit

Interested? Reach out via HiCareer — we’ll walk you through the next steps and help you understand the fit.

👉 Organize your job search like a pro with HiCareer’s career board. Track roles, save favorites, and get a better overview of your next move.