Offer summary

Qualifications:

Bilingual in English and Spanish with strong verbal communication skills., Proven sales experience focusing on outbound calling and lead generation., Experience in appointment setting or call center sales with high call volumes., Proficiency in CRM software, preferably Salesforce, and strong organizational skills..

Key responsabilities:

Conduct B2B outreach to potential business partners to expand the network.

Qualify leads and book appointments for the sales team.

Reach out to inbound leads and re-engage previous prospects for new appointments.

Document outreach efforts and maintain accurate records in the CRM.

Job description

ROLE SUMMARY

ABOUT THE COMPANY

Cenco Roofing is a trusted roofing company serving residential and commercial clients across Colorado. With years of experience in the industry, Cenco Roofing specializes in high-quality roof repairs, replacements, and storm damage restoration. The company is committed to delivering exceptional service, using top-tier materials, and providing honest, transparent pricing. As a member of a nationwide network of roofing professionals, Cenco Roofing follows a proven sales system to ensure homeowners receive expert guidance in protecting their most valuable investment—their home.

ABOUT THE ROLE

Cenco Roofing is seeking a sales development representative (SDR) to play a key role in the company’s growth by setting qualified appointments for the sales team. This position ensures that prospective clients are properly engaged and prepared for a consultation, maximizing the effectiveness of the sales process.

This role offers a structured sales system, ongoing training, and clear performance metrics that allow for strong earning potential.

This position is perfect for someone who:

✅ Enjoys engaging with people and guiding them toward solutions
✅ Thrives in a structured, goal-oriented sales environment
✅ Is comfortable making outbound calls and setting appointments
✅ Is motivated by performance-based earnings
✅ Wants to grow within a company that provides training and support

ROLE RESPONSIBILITIES

B2B Outreach

Conduct outreach to potential business partners, such as general contractors and property managers, to expand Cenco Roofing’s network of commercial partners
Qualify leads for fit and potential, ensuring alignment with Cenco Roofing's services
Book appointments with the sales team or company leadership
Document outreach efforts in the CRM, including logging opportunities and writing interaction notes

B2C Outreach

Reach out to inbound leads generated through the company’s marketing channels to book highly qualified sales appointments
Call previous prospects to re-engage and book new appointments for roofing projects
Obtain referrals from prospects and former clients to ensure a steady flow of potential customers
Ensure that all decision-makers are present for scheduled sales consultations
Maintain accurate records of all outreach activities in the CRM

Administrative Tasks

Answer incoming calls and direct them to the appropriate stakeholder
Log activities that feed into sales reports
Participate in ongoing training to enhance sales techniques and product knowledge
Book and follow up on appointments, ensuring confirmation of attendance
Maintain an organized pipeline of prospects and report on outreach activities and results

Although the responsibilities outlined above will form the core focus of your role, please note that your hiring manager may assign additional relevant tasks as needed to align with the evolving objectives of your position and the overall goals of our business.

ROLE QUALIFICATIONS

REQUIRED QUALIFICATIONS

Bilingual (English/Spanish) with strong verbal communication in both languages
Proven sales experience with a focus on outbound calling and lead generation
Experience handling high call volumes (100-150 dials per day)
A background in appointment setting, call center sales, or telemarketing
Strong objection-handling skills and the ability to adapt to customer responses
Ability to follow scripts while keeping conversations engaging
Proficiency in using CRM software (Salesforce preferred)
Excellent verbal and written communication skills
Strong organizational skills and attention to detail
Must have own webcam, microphone, and computer (relevant software and subscriptions provided)
Excellent English verbal and written language proficiency (C1-C2 on the CEFR scale)
Access to a quiet work area at home with reliable internet (50 Mbps or more)

PREFERRED ("NICE-TO-HAVE") QUALIFICATIONS

Previous experience in the roofing, home improvement, or construction industry
Familiarity with Salesforce CRM and other sales prospecting tools

ROLE SPECIFICATIONS

Base Salary: Q7,500 per month + commissions.
Role type: Full-time.
Location: Guatemala (Remote - Work from home).
Schedule: Monday to Friday: 8:00 AM - 5:00 PM MST.

RECRUITING PROCESS

Application / Screening: When you apply for this position, we will ask you a short questionnaire to get to know you a little bit better and ask you for some additional inputs to see if you qualify for the position. In addition, we will ask you to complete a short psychometric evaluation and a short English proficiency assessment. The idea is to explore if this is a good fit before moving forward.

Skills Assessment: You will be asked to complete a few exercises and/or projects designed to recreate the work tasks that you will be responsible for if you are given the role. This helps us gauge your skill level as well as give you a better idea of the required work.

Skills Assessment Interview: This is a 60 min - 90 min conversation where we further test your skills, learn about your previous working experiences, and evaluate culture fit to the role and company.

Hiring Manager Final Interview: This is a 30 min - 60 min conversation with the position’s Hiring Manager (and potentially a few company team members) to get to know you better and to set the expectations and vision for the role.

The entire process usually takes anywhere between 2-4 weeks to complete depending on the seniority of the position.