Product Marketing Manager

We are Progress (Nasdaq: PRGS) - a/ the trusted provider of software that enables our customers to develop, deploy and manage responsible, AI powered applications and experiences with agility and ease.  

We’re proud to have a diverse, global team where we value the individual and enrich our culture by considering varied perspectives because we believe people power progress. Join us as a Product Marketing Manager and help us do what we do best: propelling business forward.

We are looking for a Product Marketing Manager to join our team and help us grow by creating modern strategies. The successful candidate possesses a unique blend of experience in the software industry, business and technical skills, a big-picture vision, and the drive to make that vision a reality. The right candidate will be passionate about spending time in the market to understand its problems and find innovative solutions for the broader markets that Progress intends to capture. An energetic, self-guided, strategic thinker with a bias towards action and results will enjoy a successful career on our product marketing team.

In this role, you will:

• Own the GTM strategy for growth product lines that serve the .NET developer community and understand how they contribute to the overall portfolio strategy.

• Partner with Product Management, Demand Generation, Technical Relations, and Sales to develop and execute a feasible growth-oriented GTM strategy that addresses the ever-changing market and competitive landscape.

• Initiate and own major growth initiatives for the portfolio. This includes finding new audiences and approaching our core audience in innovative ways.

• Own customer insight programs to uncover requirements and market data that will help guide product management efforts and customize the message and positioning.

• Own product positioning and messaging on public-facing properties such as websites.

• Be able to evangelize the market strategy to customers, partners, staff, analysts and press.

• Enable cross-functional teams with the knowledge and tools they need to execute strategies that lead to positive outcomes.

• Measure the effectiveness of product marketing programs and report results to leadership.

• Deliver thought-leadership content via industry events, blogs, videos, and other outlets for both individual product lines and the portfolio.

• Create compelling presentations and strategies to enable the Progress sales team to be more productive.

• Analyze and refine the customer journey to best match buyer personas and their preferred purchasing processes.

• Lead cross-functional projects and sometimes teams to drive toward business unit results.

• Oversee marketing release cycles for owned products.

 Your background:

• A strategic mindset towards growth initiatives in a highly competitive market.

• The ability to self-motivate, initiate, and innovate. It is vital to plan and prioritize work that leads to measurable results.

• The experience and confidence to advise management.

• Outstanding written and verbal communication skills in English and an ability to tailor communication styles to different audiences, e.g. technical developers, less technical marketing managers, and external customer/partner audiences.

• The ability to use product marketing best practices to improve both internal processes and external offerings, sometimes leading teams and initiatives.

• Solid understanding of the web application development market, trends, and competitors. Knowledge of the .NET and/or JavaScript market is a plus.

• Profound marketing knowledge – strategic planning, gathering and using market data to evaluate new markets, personas, creation of GTM strategies, competitive strategies (blue ocean tactics), and consumer insights.

• An understanding of the nuances of developer marketing is a plus.

• Evidence of leadership capabilities for both direct team and virtual teams that deliver high-impact, creative, and innovative results to drive the company’s top-line growth.

• Demonstrated results working in a medium-sized company evidencing the ability to collaborate and execute with other senior functional heads.

• Experience in guiding sales with pitch decks and coordinated sales plays.

• Enterprise sales support and ABM strategies is a plus.

• Ability to travel for conferences and customer visits when needed.

If this sounds like you and fits your experience and career goals, we’d be happy to chat.   

What we offer in return is the opportunity to experience a great company culture with wonderful colleagues to learn from and collaborate with and also to enjoy:  

• Compensation: Base salary plus bonus, and best-in-class Employee Stock Purchase Program (ESPP) with a 27-month lookback.
• Benefits: Premium Collective Health Insurance Plan with a monthly employer contribution and Premium Collective Pension Scheme fully funded by Progress
• Time-off and Leave: Generous vacation allowance, an additional day off for your birthday, and days off for volunteering
• Well-being: A global well-being program focused on physical, mental, and financial health
• Focus on Employee Experience: We aim to create an environment where people view their time at Progress as their best career chapter by seeking your feedback, partnering with you and recognizing and celebrating the moments that matter.
• Career Growth: We empower you to own your career and personalize your growth with career development tools, internal career mobility, knowledge sharing, and learning opportunities.

Apply now!  

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Together, We Make Progress

Progress is an inclusive workplace where opportunities to succeed are available to everyone. As a multicultural company serving a global community, we encourage a wide range of points of view and celebrate our diverse backgrounds. Our unique combination of perspectives inspires innovation, connects us to our customers and positively affects our communities. It is only by working together and learning from each other that we make Progress. Join us!