2+ years of experience in marketing operations or automation
Proficient in the Braze marketing automation platform
Understanding of SQL, HTML, and Liquid Logic
Strong analytical skills with experience in A/B testing and performance analysis.
Requirements:
Build and launch automated marketing campaigns across various channels
Collaborate with cross-functional teams to optimize marketing strategies
Execute A/B tests and analyze campaign performance for improvements
Maintain marketing automation best practices and troubleshoot technical issues.
Job description
About Lark
At Lark Health, we’re leading the way into a new era of cardiometabolic care, leveraging advanced AI techniques–including deterministic and generative models–to provide scalable, affordable, and compassionate care. We help our healthcare partners manage over 30 million lives and prevent conditions like obesity, hypertension, type II diabetes, and behavioral health. Our platform delivers real-time personalized counseling and health monitoring for each patient. By providing compelling and actionable insights, we empower every user to live happier, healthier lives. Come join our team!
The Role
Lark is seeking a talented Marketing Automation Associate to join our growing team. This role requires deep hands-on execution within our marketing automation platform, spending the majority of your time building, optimizing, and managing campaigns to ensure seamless customer journeys. You will collaborate closely with the Senior Marketing Operations Manager and cross-functional teams to build, test, and improve marketing automation strategies that drive customer engagement, conversion, and retention across multiple channels, including email, SMS, push notifications, and more.
What You’ll Do
Campaign Execution;
Build and launch automated enrollment and engagement campaigns across various marketing channels to increase engagement, conversion, and retention
Partner with the Senior Marketing Operations Manager and Consumer Marketing team to support ongoing optimization and contribute to our in-house marketing expertise
Strategy and Collaboration;
Collaborate with teams across marketing, product, and engineering to align automation strategies with broader business objectives
Collaborate with creative teams for content creation and deployment
Develop and maintain segmentation and targeting strategies to deliver personalized content to the right audiences at the right time
Testing and Optimization;
Execute A/B tests and other experiments to refine and improve lifecycle marketing campaigns
Track, analyze, and report on campaign performance, providing insights and recommendations for continuous improvement
Platform Management;
Help maintain marketing automation best practices, including data hygiene, segmentation logic, and integration with other systems
Troubleshoot technical issues related to marketing campaigns and automation tools, and collaborate with internal teams or vendors to implement solutions.
What You’ll Need
Experienced with the Braze marketing automation platform
Understanding of SQL, HTML, and Liquid Logic
Proficiency in using data to guide decisions, with experience in A/B testing and performance analysis
Strong attention to detail, organizational skills, and a passion for process improvement
Ability to work cross-functionally and communicate technical concepts to non-technical stakeholders
Experience with tools like Google Analytics, Tableau, Looker, or similar reporting platforms is a plus
2+ years of experience in marketing operations/automation, lifecycle marketing, or a similar role
Working at Lark
Lark operates as a remote organization, requiring all employees to reside within the United States. The specific salary offered to a candidate will depend on various factors, including their location, job level, and verified job-related knowledge, skills, and experience. In addition to a comprehensive benefits package, candidates may be eligible for additional compensation, such as participation in a bonus program and stock awards, where applicable.
Lark is an Equal Opportunity and Affirmative Action Employer. We believe that diverse teams foster innovation and add to our mission-driven culture. We strongly encourage people from underrepresented groups to apply.
