Offer summary

Qualifications:

3+ years of digital growth experience, Significant experience in a similar role within a consumer/hospitality brand, Expertise in targeting and converting US-based consumers, Strong analytical and data-driven decision-making skills..

Key responsabilities:

Develop, execute and manage data-driven paid media strategies across META & GOOGLE ADS.

Conduct account audits and build campaigns with attention to structure and conversion tracking.

Produce reports for clients and present findings during online meetings.

Maintain strong communication with internal teams and build high-trust client relationships.

Job description

*Freelance Job*

*Remote and full time*

*candidates must be able to work GMT-4 time zone*

Working as part of the Online Marketing team, you will use your analytic and business skills to run pay-per-click marketing.

Tasks include:

Develop, execute and manage data-driven paid media strategies across multiple platforms: META & GOOGLE ADS
Conduct thorough account audits to identify immediate improvement opportunities
Build campaigns with meticulous attention to structure, targeting, and conversion tracking
Define keyword targets using various tools such as SEM Rush, SpyFu and Google Keyword Planner.
Implementing and fixing tracking issues.
Advise on monthly campaign spend levels with the client's budget and goals in mind.
Utilise tools such as Google Analytics to determine customer profiles, ideal target audiences and share and explain your findings and recommendations.
Writing and optimising attractive and concise advert copy.
Monitoring budget and adjusting bids to maximise ROI and traffic volumes.
Set up all components of campaigns and ad groups, including ensuring that all tracking is correctly and fully implemented. Tracking KPIs to assess performance and correcting issues detected.
Produce reports for clients and presente those reports during online meetings.
Maintain strong communication with internal teams, flagging any blockers or support needs early to keep accounts progressing smoothly.
Build and lead high-trust client relationships confidently run weekly strategy calls with clients youre managing, deliver insights, and handle tough conversations with clarity.
Detecting and correcting loss of revenue due to click fraud.
Split and multivariate testing of different website landing pages and website forms to ensure maximum ROI per website visit.
Identifying ways to further enhance the marketing activities/online journey by studying competitor practices and by using your initiative.
Keeping fully abreast of all PPC and SEM industry trends.
Bring a consultative approach to client campaigns, proactively ideating around and bringing forth the best possible paid search strategies to achieve client's marketing goals within budget.

You'll Be a Great Fit If You Have:

+ 3+ years of digital growth experience

+ Significant experience in a similar role within a consumer/hospitality brand

+ Expertise in targeting and converting US-based consumers

+ Deep understanding of paid digital, social, search, and organic strategies

+ Expert knowledge with the following technologies/software/programs/processes: Google Ads, Google Tag Manager, Keyword Planner Tool, META, Search Console, Analytics, gMail

+Commercial experience working on PPC campaigns to increase ROI and website traffic FOR HOSPITALITY VENUES

+ Demonstrated success in driving revenue growth

+ Experience managing a team and working with senior leadership

+ Strong analytical and data-driven decision-making skills

This is a terrific opportunity for an innovative, driven and passionate freelancer to join our growing and dynamic Makerz team. EMAIL US AT work@makerz.co.uk

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