Demand Generation Manager (Latin America)

Welcome!

Are you a data-driven, B2B marketing pro ready to revolutionize the digital landscape? Join Tier 11 as our Demand Generation Manager and lead the charge in crafting innovative, multi-channel campaigns that drive real results. Showcase our expertise, expand our reach, and attract purpose-driven businesses seeking transformative solutions. If you're a master of marketing automation, analytics, and have a proven track record of delivering breakthrough results, this is your opportunity to shine. With years of B2B demand generation experience and a passion for pushing boundaries, you'll be at the forefront of redefining the industry. Join our team of innovators and let's create some magic.

Things to know upfront

• Full-time, fully remote position, able to work in a US-friendly timezone.
• Tier 11 is a full-service, Digital Marketing Agency - https://tiereleven.com
• You will be hired as a LATAM Employee (not a contractor)
• You will be in the Marketing Department
• You will report to the VP Marketing

Benefits at Tier 11

• Clear growth pathways to advance up and across the organization (especially with our anticipated scale in 2025) 
• Training budget to foster growth and continuous learning.
• Flexible time-off policies to promote peak performance and work-life balance.
• Competitive compensation package, reflecting your value to our organization

To learn more about our culture and what it's like to work at Tier 11, check out these links:

• Glassdoor Reviews: https://www.glassdoor.com.au/Reviews/Tier-11-Reviews-E3670184.htm
• Tier 11 Vision: https://www.tiereleven.com/about-us/company-vision  
• Tier 11 Manifesto: https://www.tiereleven.com/about-us/manifesto

About Tier 11

At Tier 11, we're not just another digital marketing agency – we're on a mission to redefine what's possible in this industry. Founded in 2013 as the world's first fully remote Facebook ads agency, we quickly realized that true success requires more than just mastering one channel. We saw the need for a holistic approach, one that brings together the four key pillars of digital marketing – creative, traffic, data, and after-the-click optimization – into a cohesive, data-driven strategy. Thus, the Conversion Engine was born. 

Our Conversion Engine methodology is a game-changer. It breaks down the silos that plague traditional agencies, unifying data and aligning teams around a single goal: driving measurable, scalable growth for our purpose-driven clients. By continuously testing, iterating, and optimizing every component of the marketing lifecycle, we're able to achieve sustainable results.

But our vision goes beyond just delivering exceptional results. We want to be the catalyst that propels the entire industry forward. We're not content with the status quo – we're here to challenge it, to push the boundaries of what's possible, and to set a new standard for what a digital marketing agency can be.  

When you join Tier 11, you'll be part of a team of trailblazers, innovators, and strategic thinkers, all driven by a shared passion for excellence. You'll have the opportunity to work with some of the most forward-thinking brands in the world, leveraging cutting-edge technology and data-driven insights to create transformative growth.

But it's not just about the clients. At Tier 11, we're invested in your growth too. We provide comprehensive training, mentoring, and development opportunities to help you hone your skills, expand your knowledge, and advance your career. With clear pathways for progression and a culture that rewards performance and initiative, there's no limit to how far you can go.

So if you're ready for a challenge – to stretch your limits, to make your mark, and to be part of something truly transformative – then Tier 11 is where you belong. Join us, and let's reshape the future of digital marketing together!

Why This Role Exists at Tier 11

You will play a critical role in driving our growth and establishing our position as a leader in data-driven digital marketing. Your expertise in developing and executing innovative, multi-channel campaigns will directly contribute to generating high-quality leads and revenue for our agency. By showcasing Tier 11's expertise and expanding the reach of our proprietary Conversion Engine methodology, you will help us attract purpose-driven businesses seeking transformative marketing solutions. Your ability to consistently deliver measurable results and adapt to the ever-changing digital landscape will be instrumental in building a predictable, scalable demand generation engine that supports our 2025 vision of revolutionizing the digital marketing landscape.

What You'll Do

• Lead the development of innovative, high-impact demand-generation strategies that attract clients to Tier 11.
• Design and optimize sophisticated, multi-touch lead nurture programs that significantly improve conversion rates and accelerate the sales cycle
• Drive data-informed decision-making across the organization, developing predictive models and presenting strategic insights to leadership

Who You Are

• A strategic thinker who excels at crafting and executing complex, integrated campaigns that maximize impact across all channels and stages of the customer journey
• A data-driven marketer who leverages advanced analytics and data visualization to uncover deep insights and drive strategic decision-making
• A collaborative leader who fosters strong cross-functional partnerships to align strategies, leverage diverse expertise, and pioneer new approaches to B2B marketing

Required Behaviors to Excel

• You proactively optimize campaign performance by establishing a culture of continuous optimization, mentoring team members, and driving innovation in performance improvement methodologies.
• You align demand-gen efforts with sales objectives by fostering strong sales-marketing alignment, proactively anticipating sales needs, and developing demand-generation strategies that significantly impact revenue growth.
• You experiment with innovative tactics by championing a culture of innovation and leading cross-functional experiments that push the boundaries of demand generation.

Required Skills:

• Advanced proficiency in multi-channel campaign management.
• Mastery of marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems
• Expertise in utilizing analytics tools (e.g., Google Analytics, data visualization platforms).

Required Experience

• 4-7+ years of experience in B2B demand generation, with a proven track record of driving lead generation and revenue growth
• Demonstrated success in leading high-performing demand generation teams, consistently exceeding targets and setting industry benchmarks
• Extensive experience in leveraging marketing automation, CRM, and analytics tools to optimize campaign performance and drive strategic decision-making

At Tier 11, we're seeking a visionary Demand Generation Manager who will help us redefine what's possible in digital marketing. If you're a data-driven, strategic thinker with a passion for innovation and a track record of delivering breakthrough results, we want you on our team. Join us, and let's work together to create the future of digital marketing, one groundbreaking campaign at a time.