Demand Generation Marketer

Kindo, the AI-Native Security and Infrastructure Automation Platform, is growing fast! We're seeking an innovative and execution-oriented Demand Generation whiz to plan, build, and run inbound, events and account-based marketing programs to drive and accelerate pipeline growth and conversion. As Kindo’s Demand Gen marketer, you will be responsible for working cross-functionally to build, execute, and track inbound and outbound marketing programs that drive awareness, generate quality demand for Kindo, and convert that demand into customers. 

The ideal candidate will be highly organized with a unique combination of experience with ABX/ABM, webinar and field event planning and execution, building out programs/emails in HubSpot, managing content syndication programs, event lead gen programs, digital ads, email marketing, content creation, and other relevant disciplines. The level of this role is Senior Manger or Director, depending on past experience.

Attention to detail, exceptional verbal and written communication skills, high-quality standards, a positive attitude, and the ability to hit the ground running are a must. Experience in this role at an early-growth stage cybersecurity or AI startup is a huge bonus.

Responsibilities

You’ll play a key role on Kindo’s Marketing leadership team, report to the VP of Marketing and work hand-in-hand with our Director of Marketing Operations.

Strategic Marketing and Campaign Management:

• Develop and implement strategic marketing initiatives, including demand generation and ABM/ABX campaigns, in collaboration with key stakeholders.
• Build and manage multi-channel campaigns to drive demand, leveraging platforms for email, PPC, and social ads.
• Engage key audiences to enhance brand awareness and lead generation.

Data Analysis and Performance Reporting:

• Construct segmentation and audience lists for outbound campaigns
• Analyze marketing campaign performance and build KPI reports to guide iterative improvements.
• Provide data-driven insights for campaign planning and optimization.

Content Development and Syndication:

• Collaborate with marketing teams to create and manage diverse content plans, including social posts, articles, videos, and gated content.
• Manage content syndication programs to acquire new leads and maintain high-quality lead standards.

Event and Webinar Planning/Execution:

• Plan and execute quarterly in-person ABM events and develop webinar strategies that align with pipeline development goals.
• Coordinate with internal and external stakeholders to ensure successful event execution from start to finish.

Sales and CRM Coordination:

• In collaboration with the Director of Marketing Operations, you’ll support sales and SDR teams with strategic prioritization of outbound efforts, account selection, and execution of outbound campaigns.
• Create and manage a monthly sales sprint calendar in the CRM, aligning with demand generation programs to optimize sales efforts.

What we’re looking for from you:

• 4 years of experience in demand generation or growth marketing with SaaS Software experience (preferred)
• BA/BS required with a marketing background (preferred)
• Hubspot proficiency is required
• Experience using account-based marketing platforms (Zoominfo, MarketingOS, Rollworks, 6Sense, Demandbase, Terminus, etc)
• Experienced marketer with a track record of contributing to pipeline growth and MQL/SQL conversion

Our Compensation range for this role is $150,000 to $185,000 annually.